Marshall Goldsmith

OCTOBER 14, 2013

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. A growing percentage of IBM’s business, for example, now involves customized solutions incorporating non-IBM products and services.

Telecommunications 111

Telecommunications Franchising Consultative Diversity 111

Harvard Business Review

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. Many companies have “platform envy” and are trying to emulate the network-based business models of companies like Uber, Amazon, Airbnb, and Paypal.

Airlines 11

Airlines Strategy Business Model Metrics 11

Harvard Business Review

NOVEMBER 3, 2016

In every aspect of business, we are operating with mental models that have grown outdated or obsolete, from strategy to marketing to organization to leadership. As an example, last summer I rented a car to travel around Great Britain. We need to unlearn the push model of marketing and explore alternative models.

Porter 8

Porter Competitive Advantage Senge Network Economy 8

Harvard Business Review

OCTOBER 1, 2012

For example, insurance companies can use big data to improve underwriting performance now, while over the longer term they can use it to serve formerly unprofitable customers and ultimately even develop entirely new risk-based businesses. This was the opposite of what consumers had indicated in traditional market research interviews.

Strategy 8

Strategy Committee Retail Information 8

Harvard Business Review

MAY 16, 2012

It's why the CEO of Saatchi and Saatchi recently declared that "Marketing is dead." Organizations: From Hierarchies to Networks. Organizations are also experiencing a shift as employees become more empowered and connected. Organizations are also experiencing a shift as employees become more empowered and connected.

Audience 13

Audience Brand Media Competitive Advantage 13

Harvard Business Review

APRIL 23, 2018

NASA has moved from being a hierarchical, closed system that develops its technologies internally, to an open network organization that embraces open innovation, agility, and collaboration. Culturally this has led to a more outward-looking agency that recognizes the innovative capacity of the market.

Budgeting 8

Budgeting Technology Innovation Operations 8

Harvard Business Review

JUNE 2, 2016

For example, in the U.S., This means different things for product development, marketing, and customer service. It’s a distributed governance model for networked organizations. In terms of doctrine they are the “principles [that] guide actions in support of objectives.”

Agility 8

Agility Delegation Objective Goal 8