Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a consumer, the challenge is to understand how this technology is influencing us.
Coaching Tip
JANUARY 26, 2013
It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Mars, who died in 1934.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Coaching Tip
FEBRUARY 16, 2011
The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. We think every industry is going to be rebuilt around social engagement," Chief Operating Officer Sheryl Sandberg said. Borders Group Inc., Seth Godin: Poke the Box.
Skip Prichard
JULY 19, 2021
His book, Lessons from the Navy: How to Earn Trust, Lead Teams, and Achieve Organizational Excellence is loaded with advice to help all leaders aspiring to operate at the highest levels. A few months prior, I had been selected to be executive officer, or XO (Chief Operating Officer), of U.S. Naval Hospital Rota, Spain.
Harvard Business Review
APRIL 18, 2011
About one quarter of these CCOs formerly held operations positions. They have power and influence resources. Even if their teams are small, their voice on the executive management team means they have influence over how the company prioritizes and spends resources. Our organizational culture wasn't optimal to say the least.
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?
Harvard Business Review
APRIL 26, 2011
B2B companies serve a more complicated set of customer roles — including influencers, purchasers, and implementers — whose needs vary significantly. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes.
Expert insights. Personalized for you.
278 
Let's personalize your content