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Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Al Ries is one of my brand heros. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company. I love branding.

Brand 189
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White Gold: A Story of Persistence

RapidStart Leadership

Today the Goderich mine is the largest salt mine in Canada and is one of the most productive salt works in the modern world. The mine is part of Compass Minerals , a conglomerate with a market capitalization of $2.5 Focused effort is what brings us closer to our goals, not hoping and wishing. Eric Ries Click To Tweet.

Ries 120
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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". A better metric is how many products you sell as a result of tweeting a link to your purchase path. That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics."

Metrics 18
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Stop Believing That You Have to Be Perfect

Harvard Business Review

In fact, it’s likely that you’ve already failed, or will soon (perhaps you launched a product that didn’t sell, were passed over for a promotion, flubbed a presentation, or any of a million other varieties). The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time.

Ries 14
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Which Social Network Makes Your Customers Buy?

Harvard Business Review

They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

Ries 8
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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Some eager entrepreneurs think their new product is so brilliant and so unlike anything else out there, that they just need to make it available and people will start clamoring over it. It may be tempting to skip brand development in the rush to get a new product to market. what we believe in – our defining values.

Brand 9
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Become a Company That Questions Everything

Harvard Business Review

For companies seeking to innovate, adapt to change, and maintain an edge in fast-moving, competitive markets, a questioning culture can help ensure that creativity and adaptive thinking flows throughout the organization. And is it possible to encourage the “right kind” of questions — the ones most likely to lead to productive results?

Company 11