Goal Metrics Products Ries 
Harvard Business Review
DECEMBER 18, 2012
Many companies use the wrong metrics to measure their performance, especially when it comes to social media. I run a social-media company, and until recently even we were confused about what metrics mattered. Those metrics are the most common false idols of analytics. Vanity metrics look good but fail the "So what?"
Harvard Business Review
OCTOBER 8, 2014
In fact, it’s likely that you’ve already failed, or will soon (perhaps you launched a product that didn’t sell, were passed over for a promotion, flubbed a presentation, or any of a million other varieties). The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time.
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Harvard Business Review
APRIL 2, 2013
While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. We approached brand awareness, a traditional marketing goal, in a new way through social networks.
Harvard Business Review
FEBRUARY 13, 2017
Their goal was to help entrepreneurs and those inside established companies adopt a new approach, “one better suited to high-potential projects whose prospects are uncertain at the start.” One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores.
Harvard Business Review
APRIL 27, 2015
By now, your company probably has a new business incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.
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