N2Growth Blog

JANUARY 16, 2011

While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure.

Brand 325

Brand Brand Management Blog Media 325

Strategy Driven

NOVEMBER 9, 2011

The Zigzag Principle : The Goal Setting Strategy that will Revolutionize Your Business and Your Life by Rich Christiansen Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Replicating your successes to bring your product to the masses.

Project 50

Project Wilde Entrepreneur Goal 50

Harvard Business Review

NOVEMBER 29, 2017

Most companies are hard at work building technology to better protect themselves and their users or customers. But technology can only get us so far. In essence, we had achieved our goal of changing employee behavior and decided it would be better to allocate resources elsewhere. Recognize and reward engagement.

Workshop 12

Workshop Education Brand Participative 12

Harvard Business Review

MAY 16, 2013

For millennia people have run by feel, an "art of combining our breath and mind and muscles into fluid self-propulsion over wild terrain," says Christopher McDougall in his anthropological study of the topic. Now we can lace up a pair of "smart" sneakers and instantly shift from running by feel to running by metrics.

Taylorism 8

Taylorism Taylor Wireless Early Adopters 8

Harvard Business Review

DECEMBER 17, 2014

That could be any number of metrics — revenues, profits, total return to shareholders, or some combination — but for purposes of this discussion we’ll focus on revenues.). The overall goal here is insight not precision, so our final piece of advice is not to spend much time on this effort.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. So one technology and company failed miserably (and perhaps the government made a bad investment choice). The greening of the supply chain.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15