In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Trends 235

Let's Grow Leaders

JUNE 12, 2015

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

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Media Career Conference Industry 180

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 98

Leadership Content Media Audience 98

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

Organization 222

Organization Audience Storytelling Stakeholder Analysis 222

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

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Media CEO Brand Blog 296

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

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Execution Strategy Compliance Industry 404

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

Organization 195

Organization Audience Storytelling Stakeholder Analysis 195

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. In servant-leadership terms, this is a failure of the principle, THOROUGHNESS.

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Airlines Leadership Short-term Long-term 130

Mike Cardus

SEPTEMBER 15, 2010

ABOUT Contact Us Create-Learning.com Get Connected Facebook LinkedIn RSS Feed Log in Join and Receive 9 Team-Building & Leadership Activities:That work and allow people to learn from the experience. Discuss and co-create techniques, processes, plans, and short-cuts to see a rapid return with using on-line social media tools.

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Workshop Media Marketing Team Building 116

Leading Blog

SEPTEMBER 2, 2019

M ASS MEDIA has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”.

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Brand Forrester Influence Advertising 278

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

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Brand Leadership Marketing Strategy Media 65

Leading Blog

NOVEMBER 13, 2017

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Either way, we assume that leadership is dependent on personality traits and/or skills. Crisis leadership in action.

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Leadership COO Commitment Education 161

Great Leadership By Dan

MAY 14, 2020

Meanwhile, despite the warning of an array of respected public figures, backed up with solid scientific evidence, it’s been staggering to observe many in the mainstream media, and the upper echelons of “yesterday’s businesses” still attempt to dismiss XR.

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Crisis Brand Leadership Ethics 290

Strategy Driven

DECEMBER 16, 2021

With all of the information that is available at our fingertips, it can be a bit overwhelming to determine what is actually applicable to our business needs. Have you ever wondered how your business could better utilize social media platforms like TikTok or Facebook , but did not know where to start? Leadership and Human Resources.

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Consultative Human Resources How To Advice 97

Lead Change Blog

FEBRUARY 24, 2014

Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice. Author information Meghan M. Leadership Development engagement HR influence Leadership Marketing networking recruiting Social Media TalentCulture Webinar'

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Webinar Brand Influence Godin 284

Lead Change Blog

MARCH 21, 2014

This is a guest post from Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert.” Author information Meghan M. Leadership Development Leadership TalentCulture'

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Trends Entrepreneur Brand Leadership Development 295

Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

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Media Press Release Discount PR 198

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. It has benefited enormously from employees and consumers acting as brand ambassadors, who rave on social media about the brand’s advocacy of social causes. Printed by permission. .

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Charisma Bond Leadership Brand 144

N2Growth Blog

NOVEMBER 16, 2010

Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information. Great stuff!

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Blog Leadership Depreciation Brand 305

N2Growth Blog

FEBRUARY 6, 2023

The global talent shortage is at a 16-year high , and many of the world’s best executive candidates might not be sitting on the job market. Executive search is typically more in-depth, and your executive search partner will go to great lengths to understand what your perfect-fit leadership hire looks like.

Execution 217

Execution Due Diligence Class Diversity 217

Strategy Driven

AUGUST 9, 2016

Organizations necessarily adapt to ever evolving market conditions; influencing the ultimate success of the business. You just finished reading Leadership Lessons from the United States Naval Academy - Staying Informed of Current Events ! To read Nathan’s complete biography, click here. Consider leaving a comment!

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Information Leadership Sports Industry 50

N2Growth Blog

DECEMBER 13, 2010

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.

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Blog Leadership Benchmarking Tactics 305

Coaching Tip

MAY 9, 2011

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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Marketing Benchmarking eBook Discount 95

CO2

AUGUST 1, 2012

Be Informed about Informational Interviews: 4 Key Tips. The purpose of an informational interview is to get information about a field of work from someone who has firsthand knowledge. Unfortunately, some people approach informational interviews as informal interviews and don’t do enough advance preparation.

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Information Tips Storytelling Content 97

Lead Change Blog

AUGUST 30, 2019

In fact, they remain one the of marketing channels via which I find my most valuable contacts. This might sound odd, but ‘vlogging,’ as it’s known, has exploded in popularity, partly because it’s so easy to produce (a smartphone and social media account is all you need), but also because it’s a brilliant way to stand out among the crowd.

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Brand Tips Succession Audience 275

Tanveer Naseer

AUGUST 27, 2013

Ironically, despite the reality that social media has become ingrained in the daily lives of both current employees and future workers, organizational leaders continue to overlook these important communication channels to connect, learn, and engage with those under their care.

Organization 267

Organization Media Maturity Short-term 267

N2Growth Blog

AUGUST 23, 2010

Sound-off in the comments below… Share and Enjoy: View Comments [link] mikemyatt Your most welcome Sai…I'm glad the information was of benefit. Have you bought-off on the myth of multi-tasking, or do you believe in the power of restraint and focus? At some point in time the plates will come crashing down. .:)

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Blog Leadership Brand Depreciation 412

Tanveer Naseer

FEBRUARY 12, 2013

including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.

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CPA Organization Succession ROI 261

N2Growth Blog

JULY 6, 2010

Marshall Goldsmith : I don’t specifically work in the area of strategy or leadership, but my work often affects those areas as what I do is help people change behavior. How has social media changed your business, if at all? Mike Myatt : What’s been the most rewarding aspect of your work in the leadership field? Mike Myatt.

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Blog Leadership Brand Media 289

N2Growth Blog

JANUARY 23, 2018

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital transformation starts at a strategic level with leadership being committed to change. Advisory Services Focused on Leadership Training & Organization.

Innovation 161

Innovation Strategy Competitive Advantage Incubator 161

Strategy Driven

AUGUST 14, 2014

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot. Name and address information required.

Marketing 87

Marketing Management Talent Management Competitive Advantage 87

Eric Jacobson

APRIL 18, 2016

You'll need to evolve your marketing to accommodate this new kind of reader: a reader whose loyalty you can have -- once you have earned it," explains Burke. Because of this new dynamic and opportunity for authors, Burke, founder and president of FSB Associates , wrote her new book, Online Marketing for Busy Authors: A Step-by-Step Guide.

Marketing 50

Marketing Audience Marketing Strategy Media 50

Tanveer Naseer

JANUARY 7, 2014

Ask, Don’t Tell Concise, cogent, and informed by a wealth of direct experience, “ Humble Inquiry: The Gentle Art of Asking Instead of Telling ”, by Edgar H. For instance, information parity is replacing information asymmetry. Such asymmetry historically gave salespeople and managers an edge. This has not happened.

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Schein Leadership Teamwork Self-aware 248

N2Growth Blog

NOVEMBER 19, 2010

FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. There has been no shortage of information published on the topic of Emotional IQ or what’s referred to as EQ in recent years.

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Blog Leadership Emotional Intelligence CEO 402

Leading Blog

APRIL 17, 2019

O NE OF THE MOST significant ways a leader can impact their business is through the quality of their hiring, yet this is rarely listed as a critical leadership competency and often overlooked. What information do you collect to inform these decisions? Review your hiring process. How do you make hiring decisions?

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Process Tips Short-term Reputation 278

Strategy Driven

JULY 9, 2020

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In B2B marketing, your website is a very important marketing asset more than in a B2C environment. Effective B2B Content Marketing. A Performing Website.

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B2B Strategy B2C Company 75