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Why the Best Strategies Blend the Digital and Physical

Skip Prichard

Legacy companies, we hear, are all doomed to fail unless they double down on the latest digital innovations, and disruptors are ordained to take over the world. Digital innovation is the answer to everything. And availability of merchandise is what allows a company to make a sale – or not. and it’s never the only answer.

Strategy 141
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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. This trick commercializes the event and helps retain customers in the long run.

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6 Omnichannel Support Strategies for Cleaning Companies

Strategy Driven

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Technological convergence refers to the integration of unrelated technologies that brings forth more convenience and better solutions. All of these must work together to ensure customer satisfaction.

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Performance Measurement

Strategy Driven

While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Examines ways to maintain and grow value through mergers, acquisitions, and portfolio management.

ROIC 62
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Transforming Today’s Bad Jobs into Tomorrow’s Good Jobs

Harvard Business Review

The blizzard of conferences, initiatives, articles, and reports on how to prepare for the changes technology will bring to our economy is important. At Costco, another good jobs retailer, store managers are empowered to display merchandise and provide input into the merchandising system.

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How Competition Is Driving AI’s Rapid Adoption

Harvard Business Review

New research from the McKinsey Global Institute simulates the potential global macroeconomic impact of five powerful technologies (computer vision, natural language, virtual assistants, robotic process automation, and advanced machine learning). We know that technologies often take a long time to diffuse and to deliver benefits.

GDP 9
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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

The ones that manage to escape are discount chains —such as T. Newcomers like Harry’s still represent only a fraction of the overall market , but they’ve captured the majority of the growth in that time—a defining feature of disruptive innovation. Penney, and Barnes & Noble. Price competition hurts.

Brand 9