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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

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Employee Turnover Increasing | Navigator Newsletter #186

Chart Your Course

The media is sounding more optimistic. Staff Speaks Newsletter. They have begun a Staff Speaks article in their monthly newsletter. Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. Employees nominate the winner of this coveted award.

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The Transformation Playbook: Mastering the Message That Moves Organizations Forward

Rich Gee Group

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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8 Helpful Tips For Doing Sponsored Content Opportunities

Joseph Lalonde

Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. Most marketers think of news sites and social media when thinking about sponsored content. However, many companies also utilize email marketing to reach a specific audience. Create a Clear Plan of Action.

Content 156
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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.