Publishing's 169 Years of Disruption, Told in Six Freakouts
Harvard Business Review
JUNE 1, 2011
No, not World War II, but rather the introduction of the first mass market paperback. They were distributed through newspapers and magazines! Maybe it's a good time to dredge up a chestnut from Ted Levitt's classic HBR article, "Marketing Myopia." What a shock: the books had illustrated covers! Certainly not.
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