leaderCommunicator
SEPTEMBER 12, 2013
And to others, anything social media falls in what they believe is the age of experimentation: the “Wild West” of the Internet. While I’m a big proponent of innovating with social media strategies, the days of the Wild West are – in a word -- over. McKinsey 2012, Digital and Executive challenges. Let’s be honest. About Mark.
LDRLB
OCTOBER 4, 2011
More than one marketing powerhouse that I’m acquainted with has internal systems and procedures that would amaze you with their ineptness, diseconomy, and resistance to truly fundamental improvement. McKinsey Quarterly (free subscription). Overcome orthodoxies. Use analogies. Create constraints.
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LDRLB
OCTOBER 4, 2011
More than one marketing powerhouse that I’m acquainted with has internal systems and procedures that would amaze you with their ineptness, diseconomy, and resistance to truly fundamental improvement. McKinsey Quarterly (free subscription). Overcome orthodoxies. Use analogies. Create constraints.
N2Growth Blog
SEPTEMBER 28, 2020
In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.
Harvard Business Review
SEPTEMBER 26, 2014
These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Sometimes it’s not immediately obvious why some geographic markets are such big consumers of a particular product. Certain local markets have the right ingredients to ripen demand.
Harvard Business Review
JUNE 27, 2012
GDP growth in emerging markets is slowing. So commences McKinsey Quarterly's report on the firm's latest survey on global economic conditions (which was in the field during the week leading up to the Greek elections). "The euro’s future is in limbo. Uncertainty about sovereign debt threatens economic growth across the globe."
Harvard Business Review
SEPTEMBER 1, 2015
After stints at Applied Materials and McKinsey, he joined Google just a little over 10 years ago. As he considers his options, Pichai should be careful to avoid traps like incremental sustaining innovation geared toward stemming market share losses by simply adding low value features. Find new growth markets – fast.
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