Harvard Business Review

JULY 5, 2011

For a clue to social media's future, we need not look much further than Washington. I'm fairly confident that while Obama may be the one that hits the "Tweet" button, it's highly unlikely that his tweets will go out into the wild without planning and, for the lack of a better word, design. He's no Anthony Weiner.

Media 15

Media Business Intelligence PR Software 15

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. With each new technology, there are always a great many mistakes made, at least until we get the hang of it. I would argue that the same goes for online social media. We've had some epic social media failures. I learned to keep my mouth shut.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Cultivate the local media. Media momentum is much like a wild fire—the power of one well-placed match can ignite dramatic pyrotechnics! Media builds like blocks: one exposure stacks atop another.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

APRIL 4, 2017

With the announcement, some in the media concluded that the Google moonshot was essentially dead. ” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. .

Wilde 13

Wilde Armstrong Project Technology 13

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble.

Marketing 12

Marketing Productivity Products Retail 12

Harvard Business Review

AUGUST 16, 2017

In the model described by Clayton Christensen, a new entrant offers substitute products using technology that is cheaper but initially inferior to products offered by mature incumbents. For one thing, it’s not clear what disruptive technology the company is offering. car manufacturer and all but three worldwide.

Supply Chain 11

Supply Chain Automotive Disruptive Innovation Transportation 11

Harvard Business Review

FEBRUARY 18, 2014

The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Cable is just a technology, increasingly one of many, for transmitting information, whether video, voice or data.

Technology 8

Technology Content Information Technology Franchising 8

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

JUNE 6, 2014

Winning Friends and Influencing People How Advanced Socialbots Have Infiltrated Twitter MIT Technology Review Ah yes, those pesky Twitter bots. This includes having an in-house recruiting firm to locate the best engineering talent for the start-ups it funds, a huge boon in a wildly competitive job market. Research Social media'

Engineering 8

Engineering Welch Media Wilde 8

Harvard Business Review

SEPTEMBER 13, 2012

An impatient marketing or finance manager would, on the sly, secure some extra budget money and hire a contractor to build a little database that tracked mailing addresses or top-line financials. Lines of business are now getting their own official technology budgets for non-standard software products. IT as Process Creator.

Supply Chain 15

Supply Chain CIO Budgeting Project 15

Harvard Business Review

AUGUST 2, 2013

By helping business leaders to improve their businesses, the CIO becomes an obvious candidate to fill any open role that involves technology, process, or strong governance. One company had three simultaneous mobile marketing initiatives, conducted by different groups, using different tools and vendors.

CIO 8

CIO Technology Apparel Information Technology 8

Harvard Business Review

AUGUST 31, 2015

Consider a real example: Not long after a company created an online suggestion box on its new intranet, with all the bells and whistles of the latest social-media technologies, an executive lamented: “All we get are a bunch of complaints and impossibly wild ideas that we couldn’t follow up on in a million years.”

Letter 8

Letter Participative Wilde Consensus 8

Harvard Business Review

APRIL 24, 2018

But the market is in turmoil , despite attempts to suggest it’s business as usual , because that proportion has dropped in recent years. Delivery method and technology matter too. Pay TV has over $100 billion in revenue in the U.S. with a wide array of large and small firms vying for a piece of the action.

Content 8

Content Forrester Trends Press Release 8

Harvard Business Review

AUGUST 22, 2011

When I decided to leave Wall Street, I was the Senior Media and Telecom analyst for Latin America at Merrill Lynch, and the top-ranked analyst in my field. Because disruptive innovations are in search of a yet-to-be-defined market, we can't know the opportunity at the outset. Be assured that you have no idea what will come next.

Disruptive Innovation 17

Disruptive Innovation Christensen Metrics Innovation 17

Harvard Business Review

APRIL 17, 2014

Of course, we live in a wildly diverse world; we want to be inclusive and broad minded ourselves; and we therefore want our providers of financial advice, energy, and technology to reflect those values. At the same time, the share of men shown in their advertising has declined. Advertising Finance'

Industry 8

Industry Advertising Finance Long-term 8

Harvard Business Review

DECEMBER 17, 2014

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. That might be three to five years in a relatively fast-moving business like media, but 20 years for aircrafts or jet engines.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Women on Business

JANUARY 24, 2011

Reviews: “This wild, wicked show is not just a screamfest; it’s a good piece of theater!” - The New York Times “Funny, furious and wholly enthralling!” - Wall Street Journal “Teller has filled Play Dead with elaborate illusions and effects including a slam-bang finale!”

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

JUNE 5, 2015

.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. The technologies and trends shaping tomorrow’s businesses. Insight Center. The Future of Operations. Sponsored by GE Corporate.

CRM 8

CRM Management Taylorism Taylor 8

Harvard Business Review

JULY 10, 2013

It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place. But, while the industry is partying, all on the client''s dime, the world around us is radically changing as digital technology evolves the way we all communicate. What''s the future of Cannes?

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

FEBRUARY 6, 2013

It looked like a stuffed animal — a cartoonish plush bird with a beetling brow and goofy eyes — but it contained a microphone, tiny speaker, headphone jack, computer chip, and enough speech-recognition and voice-generation technology to engage in sassy banter in Mandarin. But the Brrrd's heyday had come and gone.

Case Study 8

Case Study Retail Learning-by-Doing Education 8

Harvard Business Review

JULY 5, 2013

Yet the complexity of cloud-based technology also helped me catch the perpetrator. Don''t bad-mouth anyone on an online forum, and if you have some photos of your wild youth hidden at the bottom of a drawer, just keep them there. Online marketing Social media Technology'

Document 8

Document Open-book Bottom-up System 8

Harvard Business Review

MAY 13, 2013

As I''ve written in my previous two blog posts, our first inclination is usually to play down the potential impact of a new technology. But this is not a " wild card " — something too large to ignore but so improbable that it is not worth thinking about. What is called for is someone with deep pockets and marketing savvy.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

APRIL 16, 2015

As the founder of a firm that helps launch products, services, businesses, and communities, I’ve watched the days of an embargoed launch date and a single exclusive media story disappear. When it comes to choosing media to support a new product launch, consider the target market.

Media 8

Media Tactics Productivity Products 8

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

SEPTEMBER 1, 2015

And third, his belief that technology is an equalizing force. Here four things I think he should focus on as he takes the helm: Signal his commitment to serving at technology’s cutting edge. Find new growth markets – fast. So what should we expect from the leader of this “new” Google?

CEO 8

CEO Engineering Advertising Technology 8

Harvard Business Review

DECEMBER 23, 2015

For several years now, conversation on social media has been locked in mortal battle with campaigning. Hasty obituaries for Topsy described it as an analytics tool, speculating on whether and how its functionality has been absorbed into Apple’s search technology.

Humphrey 8

Humphrey Media Tools Wilde 8

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. It certainly has become a media darling for clean tech skeptics. Markets have a remarkable way of sorting the wheat from the chaff.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

AUGUST 17, 2015

At the same time, technologies like selfie sticks, Fitbits, and wearable video cameras are making people comfortable monitoring their own calorie consumption, sleep patterns, heart rate, friends, family, and daily experiences. Product and package designers can see how people open, store, and use their purchases “in the wild.”

Document 8

Document Marketing Learning-by-Doing Travel 8

Harvard Business Review

SEPTEMBER 12, 2014

In general, there are two explanations for why PM doesn''t work: One, merely being ranked provokes a "fight or flight” response, which gets in the way of "thoughtful, reflective conversations" (but is great for when you''re being chased by wild animals, which probably isn''t exactly what your manager is going for). So now the U.S.

Performance Review 10

Performance Review Review Quinn Health Care 10

Harvard Business Review

AUGUST 4, 2014

The web did not invent community-driven brands – just think of Harley Davidson — but technology has surely made the strategy more popular. While its social media KPI’s soared, its business suffered. Pepsi actually lost market share and fell to number three in the cola wars for the first time in modern history.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

AUGUST 25, 2011

Random Acts of Shaqness has been wildly popular and helped change the nature of O'Neal's endorsement deals to include social media. It can be the technology that scales good deeds to the global level. The rate of committing acts of good is only bound by the speed of technology. It's a truly open market of ideas.

Technology 14

Technology Media Open-book Globalization 14

Harvard Business Review

FEBRUARY 9, 2018

Hostility to the internet appeared the moment the Web became a commercial technology , threatening from the outset to upend traditional businesses and maybe even our deeply-embedded beliefs about family, society, and government. Of course, nobody thinks technology companies should be left unregulated. It isn’t.

Disruptive Innovation 8

Disruptive Innovation Technology Proposal Innovation 8

Harvard Business Review

DECEMBER 12, 2017

Deep in the golden corn fields of Iowa, technology is transforming life on the farm. But FarmLogs is not your typical technology start-up, and its founders, Jesse Vollmar and Brad Koch, are not your typical Silicon Valley-style entrepreneurs. Jorg Greuel/Getty Images. households lack a choice of broadband provider.

Policies 8

Policies Content Long-term Operations 8