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7 Outsourcing Trends You Should Keep an Eye on in 2020

Strategy Driven

Furthermore, the media and information industries will continue to invest in telecommunications outsourcing. In 2020, the market grew to $180 billion. Experts also believe that the quantum computing market will reach a value of $8 billion globally by 2027. Telehealth Market to Make Waves.

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OTT Video Is Creating Cord-Extenders, Not Cord-Cutters

Harvard Business Review

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Video is no longer the cornerstone of revenue for cable operators. Megamergers won’t solve for this disruption.

Video 8
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Defining The Second Ring of Service/Quality: Support That Satisfies

The Practical Leader

This may consist of training, web sites, parts, repair service, warranties, emergency assistance, information, status updates, user hotlines, instructional videos or manuals, recipes, partnerships… the list is endless. Blurring the Lines: A Broader Definition of Service/Quality.

Quality 49
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The Inevitable Disruption of Television

Harvard Business Review

Initially, these innovations are adopted only by the least demanding industry consumers or those who couldn't afford to participate in existing markets (like the college students who use Reddit to find entertaining Youtube videos instead of paying for HBO). People are primed to embrace disruption in telecommunications.

Rogers 14
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Pricing Problems and The New York Times Digital Subscription

Harvard Business Review

Netflix won the video rental market in large part because of simplified pricing — you paid a certain amount per month, got a certain level of service, and that was it. It would be one thing if The New York Times was in a relatively non-competitive space like telecommunications or health insurance. No hidden fees.

Price 14
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Make Your Brand Story Meaningful

Harvard Business Review

Heartwarming videos from Red Mug Sessions chronicled the meaningful stories, experiences and live performances of Filipino musicians, which were shared on Nescafe Philippines'' social media platforms. These are two examples where real-time marketing empowered audiences to co-write a brand story in collaboration with the brand.

Brand 8
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Artisans Must Balance the Books

Harvard Business Review

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books 13