Influencers Can Help Implement Change and Make It Stick
leaderCommunicator
DECEMBER 23, 2014
You can have the best product or program in the world, but if you can''t get your audience on board, you''re not going to have any luck. To garner that must-have support, look to one of the most common overlooked audiences: key influencers. After all, their credibility and reputation (not to mention influence) are on the line.
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