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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

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Win Loss Analysis: A Strategic Imperative | StrategyDriven

Strategy Driven

Implement the Right Techniques to Increase Your Close Rate Refreshingly direct and right to the point, this system is based on 12 years of research and thousands of sales prospect interviews. Win / Loss Analysis offers companies a significant accumulative advantage over the competition, the benefits of which can grow substantially over time.

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Departed Client Analysis: Opening Formal Channels of Feedback to Improve Customer Retention

Strategy Driven

Refreshingly direct and right to the point, this system is based on 12 years of research and thousands of sales prospect interviews. A Departed Client Analysis program can help your organization: Gain valuable insight on why your relationships ended and what might have been done to preserve them. Benchmark Your Feedback Step 8.

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Prescription for Excellence: A book review by Bob Morris

First Friday Book Synopsis

Prescription for Excellence: Leadership Lessons for Creating a World-Class Customer Experience from UCLA Health System Joseph A. Michelli McGraw-Hill (2011) A vigorous and comprehensive analysis of UCLA Health System As indicated in previously published books, Joseph A.

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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.

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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

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Why Businesses Fail | N2Growth Blog

N2Growth Blog

Information is therefore derived from a collection of processed data where context and meaning have been added to disparate facts which allow for a more thorough analysis. Knowledge : Knowledge is information that has been refined by analysis such that it has been assimilated, tested and/or validated.

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