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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z?

Marketing 260
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“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. That must have been difficult for him and it was the last time he attempted to predict the stock market. Drucker Avoided Leadership.

Drucker 277
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What Has 2011 Taught You About Business and Leadership?

Tanveer Naseer

As this is the last week of the year, many of us are understandably looking back at the past 12 months and discussing what we consider to be the significant events of 2011. I receive monthly incentives to share my views on content I find noteworthy and relevant for my audience.

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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link].

Blog 222
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Don’t EVER Doubt How Leadership Impacts the Employee Experience, Customer Experience, and Overall Brand Experience!

Eric Jacobson

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65
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Twitter Weekly Highlights for 2011-04-22

Tanveer Naseer

link] # leadership #. Thanks @ SmartBrief for including my latest piece on # leadership and grit in today’s NAW SmartBrief – [link] #. The Most Important Question a Manager Can Ask [link] # leadership #communication #. RT @ greatleadership : The Keys to Authentic and Effective Leadership [link] #. Wow, thanks!

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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.