Kevin Eikenberry

JANUARY 8, 2011

Not just if we are a business owner, Brand, Marketing or Sales Manager, or someone else traditionally responsible for price, but for all of us as leaders, thinking about how people invest of themselves, their time, energy and more. I’m looking forward to reading it (my copy is on the way) and after I’ve read it I will share more. .

Price 185

Price Porter Workshop Learning-by-Doing 185

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X. Mass markets were a convenient fiction created by mass media. But real markets are much more precise.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

JUNE 7, 2011

Nearly every criticism the authors levy in their op-ed is answered in 12 blog posts , a magazine article from January/February 2011, a video interview , and a slideshow that integrated community and commentary, which were published between last October and this May. Our goal is to increase demand for local trades, not drive them away.

Suri 14

Suri Godin Real Estate Construction 14

Harvard Business Review

JUNE 18, 2018

Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” Andy Roberts/Getty Images.

Marketing 12

Marketing Porter Metrics Brand 12

Harvard Business Review

JUNE 23, 2017

Insurance is therefore a natural shared value industry — one that can employ the idea proposed by Harvard Business School professor Michael Porter and Mark Kramer of FSG in 2011. Altogether, the model is employed in 15 markets, impacting over 5.5 This new research report highlights how insurers are applying the model.

Insurance 10

Insurance Company Competitive Advantage Porter 10

Harvard Business Review

SEPTEMBER 24, 2013

That breakthrough is value-based care, the goal of which is to lower health care costs and improve quality and outcomes. The goal of value-based care is to fix that. Health care spending topped $2 trillion in 2011. It will eventually affect every patient across the United States. Others must, too. We all know that U.S.

Health Care 9

Health Care Supply Chain Cost Quality 9

Harvard Business Review

JANUARY 27, 2012

With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique. In less than two years, it has attracted three million "members" who collectively spend over $100 million a year.

Retail 15

Retail Fashion Merchandising Apparel 15