Remove 2011 Remove Innovation Remove Marketing Remove Wilde
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Gjis van Wulfen: An interview by Bob Morris

First Friday Book Synopsis

He worked as a marketer in the fast moving consumer goods sector and switched to consulting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. At the end of 2002 he started his own innovation organization to spread, train and facilitate the FORTH innovation […].

Wilde 75
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Why Are Workers Are Getting A Smaller Piece Of The Economic Pie?

The Horizons Tracker

What is clear from the data in these sectors is that a relatively small number of highly competitive firms have dominated each market. In retail, for instance, the leading four companies had previously accounted for just 15% of sales in 1981, but by 2011 this had mushroomed to 30%. “That’s our key point.”

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The Leader as a Venture Capitalist

Kevin Eikenberry

Paul shared a string of fabulous ideas and techniques to help everyone be more effective at both problem solving and innovation. He said that when striving for innovation, leaders should think like venture capitalists. They consider the idea itself, the team, the market and more. Consider what venture capitalists do.

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Is Entrepreneurship As Popular As We Think?

The Horizons Tracker

Entrepreneurship has seldom been sexier, with the press overwhelmed with stories of technological disruption and the tremendous changes emerging across society as a result of the bold and courageous innovators that are bucking the norm. Are we all entrepreneurs now? in 1985 to just 5.3% A decline in disruption.

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Brand Exposure

N2Growth Blog

It is simply a more intelligent approach to consistently manage brand exposure than it is to let your brand run wild and then attempt to triage overexposure. Once a brand’s appeal begins to erode, it will require significant time and expense to recover. I Think Not. mikemyatt: RT thx @ArtieDavis @MarkOOakes @words4warrio.

Brand 325
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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. you have to get their attention, and that means your typical tried-and-true marketing tactics aren’t going to cut it anymore. …And the Clients Went Wild! :

Wilde 62
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Finding Great Ideas in Emerging Markets: The Idea in Practice

Harvard Business Review

Executives there had repeatedly shut down his attempts to develop a modified product for the Latin America market. He believes the new offering would revolutionize not only his region, but other markets as well. When we met, he expressed deep frustration with his home office in Germany. Despite the negative response, Tomas kept trying.