Remove 2011 Remove Marketing Remove McKinsey Remove Productivity
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Performance Measurement

Strategy Driven

Filled with in-depth insights from experts at McKinsey & Company, this reliable resource takes a much more qualitative approach to what the authors consider a lost art. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures.

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Emerging Demographics Are the New Emerging Markets

Harvard Business Review

A radical demographic shift is transforming the nature of consumer markets. Marketing savvy just isn’t enough to track these consumers. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5%

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The State of Strategy Consulting, 2011

Harvard Business Review

Some tentative conclusions: There is not much of a market for stand-alone strategy studies any more. On the one hand, membership in the top bracket — the lofty heights occupied by the likes of McKinsey & Co. Is the highest of managerial arts — or sciences, if you prefer — dead, as some allege? Monitor & Co.,

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Marketing to Rural China

Harvard Business Review

Brimming with confidence after their recent success in China's biggest cities such as Beijing and Shanghai, both foreign and local marketers have expanded into many smaller cities across the country. This market was estimated at around RMB 2.9 This market was estimated at around RMB 2.9 RMB (around $1.48

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Morning Advantage: The Sky Is Falling, but the Ceiling Is Fine

Harvard Business Review

GDP growth in emerging markets is slowing. So commences McKinsey Quarterly's report on the firm's latest survey on global economic conditions (which was in the field during the week leading up to the Greek elections). Indeed they are at their lowest since March 2011, according to the report. "The euro’s future is in limbo.

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'Woman Up' (and Win in Business): How Valuing Traditionally Female.

Strategy Driven

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. Click here to cancel reply.

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Catering to the Self-Expressive Chinese Consumer

Harvard Business Review

Until now, research has shown that the Chinese usually trust better-known brands, primarily because the latter help assuage concerns over product quality and safety. Multinational giants like Kraft, P&G, Unilever, and Coca-Cola use a variation of the same tactic: They emphasize the corporate brand more in China than in other markets.

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