Remove 2011 Remove Marketing Remove Project Remove Technology
article thumbnail

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

They are people born between 1996 and 2011. In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. In the book, they list the five foundational truths of youth marketing (and leadership). What is their frequency? Truth 2: Trust.

Marketing 260
article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are We Really Prepared for a More Automated Future?

Lead Change Blog

There have been some really great reads on the topic ranging from the 2011 ebook, Race Against the Machine by Andrew McAfee and Erik Brynjolfsson out of MIT, to the recent LinkedIn post, What Happens When Millions of Jobs Are Lost Because of Automation? Automation and the future of work. Are enough citizens taking this topic seriously?

Education 155
article thumbnail

My #Twitter Transfusion | In the CEO Afterlife

In the CEO Afterlife

by John • March 15, 2011 • Life , Marketing • 2 Comments. I’m scared of technology. And when I left the corporate world, I figured to live out my golden years without technology. For starters, both of us blog about marketing, we scoff at the industry’s indulgent self-appreciation and we despise spin.

CEO 112
article thumbnail

Servant Leadership Observer ? November 2010

Modern Servant Leader

The Modern Servant Leader Servant Leadership & Technology. Technology. September 20, 2011 Servant Leadership. Technology. Monthly: September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Inverted Pyramid of Project Success. Leadership.

article thumbnail

Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Publications are entirely FREE to those who qualify.

article thumbnail

Green Company, Red Products, Black Ink | In the CEO Afterlife

In the CEO Afterlife

by John • July 10, 2011 • Leadership , Strategy • 0 Comments. And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology. December 2011. November 2011.

CEO 112