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Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing.

Brand 72
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How to Matter: The 5 Key Ways Companies Win

Leading Blog

Large to small, in fields from construction to tech to health care, they win hearts, minds and wallets by innovating ways to stay the obvious choice in the market. By adding digital without compromising the quality of the 160-year-old brand, Burberry regained market superiority in the new retail economy. Embrace disruption.

Company 150
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Preview Thursday: Beyond Sizzle

Lead Change Blog

Companies can take advantage of the shifting market forces by becoming thought leaders and champions of the values that are of growing importance to the expanding tribe of cultural creatives. Here’s what was found (Nielsen 2014): 67% of consumers prefer to work for socially responsible companies. Change creates opportunity.

Brand 225
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

A well-designed, user-friendly website is an important part of marketing and fundraising for your nonprofit organization. The Innovative Finance Foundation (IFF) uses www.if.foundation for its network dedicated to funding sustainable development and ending extreme poverty. Your domain name is free advertising for your organization.

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Complimentary Resource – How to Leverage SRM For Supply Chain Resiliency

Strategy Driven

You just finished reading Complimentary Resource - How to Leverage SRM For Supply Chain Resiliency ! Copyright 2007-2014 by StrategyDriven Enterprises, LLC. The post Complimentary Resource – How to Leverage SRM For Supply Chain Resiliency appeared first on StrategyDriven. Consider leaving a comment!

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3 Ways Executives Can Champion Lifelong Learning

Lead Change Blog

We need to continue learning long after we’ve tossed our caps into the air and received our diplomas, especially in a world where the speed of innovation has us adopting new technologies, standards, and best practices at breakneck speeds. million students were enrolled in at least one distance learning course in fall 2014 – up 3.9

Execution 247
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Will This Be The Year Leaders Put Employees First?

Tanveer Naseer

In the CEO Challenge 2014 study carried out by The Conference Board , CEOs and presidents from over 1 000 organizations around the world were asked to identify what they saw as the top challenges for their organization.