Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
History: Red Ocean/Blue Ocean is a strategy developed by W. Great examples of Red Ocean companies are McDonald’s and Southwest Airlines. Southwest is the only large, low-cost airline that hires friendly and approachable employees who have a passion for helping customers. Chan Kim and Renée Mauborgne, professors at INSEAD.
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