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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. The company’s extensive sales training far exceeded that of competitors. A challenger strategy.

Brand 288
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Servant-Leadership is Great in a Crisis

Modern Servant Leader

Two servant-led companies, Starbucks ( SBUX ) and Southwest Airlines ( LUV ), recently experienced major crises. The culture of these organizations and how they responded, protected their market value. The company commits to closing all US stores for training on racial bias.

Crisis 102
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The Future Of Business Travel

The Horizons Tracker

With conferences also heading online, the business travel market has ground to a halt as people have learned to communicate without jumping on a plane to do so. For instance, in Europe, there has already been evidence of people switching from planes to trains for journeys, especially when sleeper cabins offer privacy.

Travel 122
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S.O.C.I.A.L. Media Principles

Modern Servant Leader

Using Radian 6 to listen and monitor events, a team of responders is trained to handle any situation: from traffic backups to missing children. The airline apologized to Smith for any offense. Southwest Airlines responded with integrity to Kevin Smith's complaints. This provoked an outcry from Smith’s fans.

Media 197
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Make Work Fun Again

Lead Change Blog

But for Harper it’s his job, one he works very hard at in studying, practice, and proper diet and training. Baseball is a grueling 6 month, 162-game schedule, with 2 months of spring training, another month of pressure playoffs, and off-season conditioning.

Sports 170
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Fond Memories: 3 Ways to Be Remembered as a Leader

Great Leadership By Dan

To your team, your work in these areas is every bit as important as how you manage your company’s brand and market share. While some might rail at learning a new software program, they’ll respect you for sitting down to train with the tech crew alongside everyone else. Here are three ways to help cement your legacy as a great leader.

Objective 244
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Success Begins with Quality Customer Service

Chart Your Course

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. An airline sending text messages to customers about flight delays or billing departments sending reminder of upcoming invoices are two examples of anticipatory service.

Quality 182