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How to Write Your Business Mission Statement

Strategy Driven

Company mission statements are therefore an instrumental part of a company’s business plan or proposed integrations for development and growth. The influence of a mission statement enables you to create a company that will live up to specific standards so it can build customer trust and loyalty. What should be its main focus?

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Our Top Website Plugins for Shopify Sites

Strategy Driven

Yotpo: Boost Customer Reviews and Loyalty Yotpo is your go-to plugin for customer reviews and ratings. Smile.io: Foster Customer Loyalty with Rewards Programs Smile.io allows you to set up and manage customer rewards and loyalty programs effortlessly. It enables you to collect and showcase product reviews, photos, and Q&A.

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15 Nuggets of Wisdom From 15 Entrepreneurs

Terry Starbucker

I jotted down a lot of notes during the day, and I wanted to share what I thought were the 15 best nuggets of wisdom from the event: “Pay attention (to everything)” – Eric Winquist , CEO of Jama Software , who is delivering enterprise-grade software solutions to product development challenges.

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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty. Thus, they are working towards making their apparel and accessories more sustainable. Modern-age consumers favor businesses that promote social and ethical values and support the marginalized.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. /Getty Images. It’s a level of personalization that few companies ever attain.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business Review

Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors. How do they ensure someone owns each customer experience or “journey” on an end-to-end basis? ” he asked.