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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations

thoughtLEADERS, LLC

Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company. Read the rest of this post at thoughtLEADERS, LLC: Leadership Training for the Real World.

Brand 90
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10 Elements of an Outstanding Customer Service Culture

Skip Prichard

Company culture is a hot topic of business discussion, dilating a lot of pupils and inducing heavy breathing in the board room. I blame many of these dubious ideas on the many stories about flashy cultural elements that are, in my opinion, coincidental to a company’s greatness. Outstanding Customer Service Cultures.

Airlines 108
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Why Professional Development Is Important

Strategy Driven

And professional development cannot only benefit your career but your personal life too. Professional development is important and it can bring benefits not only to the people who decide to take this step in their career but also to employers. So, why is professional development important?

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business Review

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. .” It was the right thing to do.

B2C 14
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More Universities Need to Teach Sales

Harvard Business Review

” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century. And companies performed the training, not schools. As the phrase implies, a sales representative represents her company to the customer.

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Improve Your Resume by Turning Bullet Points into Stories

Harvard Business Review

And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. Career Transitions. Leaving a Stable Job to Create Your Dream Career. But for the most part, recruiters aren’t calling. You and Your Team Series.

Brand 8
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To Spur Growth, Target Profitable "Prosumers"

Harvard Business Review

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. In my parents' minds, it was an expensive and unnecessary luxury.

Price 8