Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

APRIL 18, 2011

The customer's voice has a new champion sitting at the highest levels of power in companies. The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

DECEMBER 4, 2017

” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development. Splunk , a San Francisco-based B2B software firm, is a case in point. This situation soon necessitated a creative approach to recruiting, hiring, and training.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development. Splunk , a San Francisco-based B2B software firm, is a case in point. This situation soon necessitated a creative approach to recruiting, hiring, and training.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

JULY 25, 2012

One cliffhanger of last night's earnings announcement from Apple is whether the company can keep making intuitively brilliant product tweaks without Steve Jobs. But unlike Apple, most companies don't rely on the CEO to do the tweaking. The result was a 15% increase in new revenue, and a leadership position in a new market segment.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

JULY 8, 2015

Last year, research by my people analytics company VoloMetrix identified three things that were highly correlated with top performing reps: More time spent with customers; larger internal networks; and more time spent with managers and senior leadership. What behaviors drive successful salespeople?

Metrics 8

Metrics B2B Competitive Advantage Analysis 8

Harvard Business Review

MARCH 1, 2016

research on B2B purchases indicates that 25% of the buying decision depends on the interaction with the sales professional. That puts your strategy in the hands of inexperienced company strategists who are focused, often solely, on how to reach a quota. McKinsey & Co. Are you comfortable with that?

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

MARCH 22, 2017

Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach. Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. The results?

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MAY 4, 2016

And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. But the bullet becomes much more impressive because he placed it in the larger context of what his company’s overall challenges were. 75M to more than $14.5M

Brand 8

Brand Press Release Marketing B2B 8

Eric Jacobson

JULY 19, 2016

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. There might be a member of another department that, with appropriate training, could take on the social media role. This shows a person's history with an employer.

Marketing 50

Marketing CPA Leadership Budgeting 50

HR Digest

NOVEMBER 18, 2021

Management Skills: Motivating, leadership, problem-solving, etc. Expert: You have a fairly impressive experience and training with the skill. B2B Marketing. People Skills: Persuasion, teamwork, communication, negotiation, etc. Technical Skills: Programming, technical writing, data analysis, software proficiency, etc.

Skills 111

Skills Six Sigma Software CRM 111

Harvard Business Review

DECEMBER 13, 2017

As an aspiring PM, there are three primary considerations when evaluating the role: Core Competencies , Emotional Intelligence (EQ), and Company Fit. The best PMs I have worked with have mastered the core competencies, have a high EQ, and work for the right company for them. Company Fit. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

JUNE 7, 2016

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. Seek ways to incorporate their strategies and tactics into your leadership repertoire. So, for starters, “let up [on] the self-flagellation.”

How To 8

How To Case Study Tactics Goal 8

Harvard Business Review

JUNE 6, 2013

Second, there has been little motivation for Chinese firms to develop branding capability, in part because most top companies have not been in a competitive context in which branding was important. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

N2Growth Blog

NOVEMBER 30, 2010

I hear a lot of noise about the tough economy, and revenue being down for many companies. I hear complaint upon complaint that companies just don’t have money to spend, and that nobody is buying. It’s because you don’t get it…It’s not about you, your company, your products or your services.

Blog 362

Blog Ryan B2C Brand 362