First Friday Book Synopsis

DECEMBER 29, 2011

Harvard Business Review on Increasing Customer Loyalty Various Contributors Harvard Business Review Press (2011) How to create customers who are profitable This is one of the volumes in a series of anthologies of articles that first appeared in Harvard Business Review.

Customer Loyalty 80

Customer Loyalty Loyalty Review Books 80

Michael Lee Stallard

OCTOBER 21, 2013

Organizations with high-engagement scores have customer loyalty numbers that are twice the level of organizations with average employee-engagement scores. Follow Michael on his blog , twitter or on LinkedIn. Research shows how important employee engagement is.

Career 363

Career Customer Loyalty Bottom-up Loyalty 363

Mark Sanborn

MARCH 13, 2023

By responding to customer comments and messages promptly and in a personal way, companies can create a sense of community and belonging among customers. This can lead to positive emotions and increased customer loyalty. Transparency and honesty.

Customer Loyalty 111

Customer Loyalty Loyalty Discount Long-term 111

Leading Blog

APRIL 8, 2020

To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. Your team has to know what your “ forever promise ” is—the organization’s commit-ment to customers that justifies customer loyalty. If you don’t have a forever promise, you’re sunk.

Crisis 324

Crisis Short-term Customer Loyalty Long-term 324

Strategy Driven

JULY 14, 2023

Blogging: The Evergreen Marketing Tool Even with new marketing techniques, blogging remains a formidable tool in digital marketing. Businesses regularly update their blog enjoy several benefits, from SEO improvement to deeper customer relationship building. So, how does blogging boost digital marketing success?

Trends 118

Trends Marketing Succession Content 118

First Friday Book Synopsis

AUGUST 26, 2011

The American Code for cars – IDENTITY When people spoke about the moment when they were allowed to drive for the first time, they made it sound as though their lives began right then. Conversely, when elderly people spoke of the moment their car keys were taken away, they reported feeling as though their lives [.].

Customer Loyalty 97

Customer Loyalty Loyalty Report Brand 97

Lead Change Blog

OCTOBER 4, 2017

Customers simply have too many choices to take their business elsewhere. Customer loyalty, on the other hand, is the perfect antidote to fickle consumers who will bail on you at the first minor hiccup. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

DECEMBER 20, 2018

Developing talent is also recognized as one of the most significant drivers of employee engagement, which in turn is the key to the business outcomes you seek: revenue, profitability, innovation, productivity, customer loyalty, quality, cycle time reduction, and more—everything organizations need to survive and thrive.

Customer Loyalty 241

Customer Loyalty Human Capital Career Webinar 241

Lead Change Blog

AUGUST 7, 2019

Purpose, or an underlying company philosophy, not only drives strategic change, but also encourages customer loyalty and employee engagement. Truly resilient, thriving organizations are those that are purpose driven and focus on more than pure profits. and recognize their blind spots.

Webinar 240

Webinar Customer Loyalty Politics Human Resources 240

N2Growth Blog

DECEMBER 8, 2023

Schultz used his position to create and effectively execute a comprehensive, customer-focused plan that emphasized consistency across stores, improved staff training, and overhauled store design. As a result, Starbucks saw increased customer loyalty and substantial growth in its global operations.

Trends 366

Trends Business Model Execution Marketing 366

Lead Change Blog

OCTOBER 4, 2017

Customers simply have too many choices to take their business elsewhere. Customer loyalty, on the other hand, is the perfect antidote to fickle consumers who will bail on you at the first minor hiccup. Focus on adding strategies that foster customer loyalty and consistently exceed their expectations.

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Leading Blog

DECEMBER 1, 2021

Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.

Books 313

Books Leadership Uncertainty Customer Loyalty 313

First Friday Book Synopsis

SEPTEMBER 13, 2013

Here’s a book from 2005: Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty by Rick Barrera. He writes: If unshakeable loyalty is your goal, overpromising and overdelivering should be your methodology. Randy''s blog entries' And then he […].

Customer Loyalty 95

Customer Loyalty Loyalty Blog Books 95

First Friday Book Synopsis

AUGUST 28, 2014

Bob''s blog entries 10 Simple Secrets of the World’s Greatest Business Communicators: How you too can learn the presentation secrets behind today’s greatest CEOs Carmine Gallo on Talking Like TED: A third interview by Bob Morris CBS CNN Fire Them Up! He has sat down with many of the most dynamic and respected business leaders of our time.

Customer Loyalty 80

Customer Loyalty Loyalty Audience Innovation 80

Leading Blog

JULY 25, 2016

the customer always come first? Putting employees first may be the best way to serve the needs of the customer. Profits are driven by customer loyalty, customer loyalty is driven by employee satisfaction, and employee satisfaction is driven by putting employees first.”

Management 150

Management Customer Loyalty Loyalty Policies 150

Joseph Lalonde

NOVEMBER 6, 2022

In fact, small businesses often have an advantage when it comes to customer service because they can provide a more personalized experience. Customer experience is the new battleground for business, and if you want to win, you need to focus on providing an excellent experience at every touchpoint. Via Pexels.

Word of Mouth Marketing 206

Word of Mouth Marketing Brand Goal Customer Loyalty 206

Women on Business

DECEMBER 8, 2010

Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers. Here is a link to last’s week blog addressing steps one and two. When is a “brand&# not just a brand? Post by Jane K.

Brand 237

Brand Press Release Discount Loyalty 237

The Practical Leader

JULY 6, 2021

These are the same managers loudly pronouncing goals of higher employee engagement and increased customer loyalty. Tomorrow we publish my June blogs in the July issue of The Leader Letter. These managers use “leader-speak” about vision, values, engagement, or caring, but their rhetoric is often heartless.

Leadership 75

Leadership Customer Loyalty Letter Loyalty 75

Lead Change Blog

DECEMBER 14, 2018

A positive user experience ensures that customers choose your organisation over others. High-quality service delivery encourages customer loyalty and increased conversion rates. Enterprises and organisations use OCR to ensure customer satisfaction.

Document 245

Document Customer Loyalty Content ROI 245

Jesse Lyn Stoner Blog

FEBRUARY 9, 2015

So they request favors five minutes into a new relationship, hold “fire sales” rather than building customer loyalty, and bark orders at employees rather than leading with trust. For some folks in the business world, living in the “here and now” means seeking instant gratification.

Customer Loyalty 120

Customer Loyalty Loyalty Short-term Bond 120

LDRLB

MAY 19, 2011

But I love the conclusion the study suggests about the link between employee performance and customer loyalty – a major principle of the Service-Profit Chain. One thing the authors suggest that is really interesting is that loyal customers can have an effect on how well these service employees do their job. Simmons, Ph.D.

Heskett 96

Heskett P&L Customer Loyalty Succession 96

N2Growth Blog

MAY 3, 2017

Customer Loyalty: Is the firm preferred among its customers? How easy is it for a customer to shift to another provider? Product Strength: Where does the firm’s product set sit within the industry? What segment of the market do they serve? Are new entrants threatening the firm’s current position?

Strategy 261

Strategy Company Strategic Planning Market Segmentation 261

Lead Change Blog

FEBRUARY 4, 2020

Joel Garfinkle of the Career Advancement Blog shared Get Promoted at Work: Your 10-Point Plan. Dan writes, “Imagine: a leader who knows how to gain efficiencies, decrease costs, increase employee retention, and inspire customer loyalty based on taking another’s point of view? Find Bernd on Twitter at @moreleadership.

Leadership Development 268

Leadership Development Development Leadership Simon 268

Strategy Driven

APRIL 9, 2020

White hat link building today looks like guest posts, where quality content in your niche will be added to other blogs and websites in your industry. This takes time, so start now and don’t cut corners – you need to be a real person when interacting with your customers. Once on-site is optimized, it will be time to move offsite.

Customer Loyalty 77

Customer Loyalty How To Content Media 77

Mark Sanborn

AUGUST 31, 2022

Rude behavior creates rude results: lost revenue and customer loyalty. If your client doesn’t tell you about it, that doesn’t mean they won’t tell others. And you can solve a problem you don’t know you have. Take action to make sure your team isn’t guilty.

How To 95

How To Customer Loyalty Loyalty Politics 95

Strategy Driven

SEPTEMBER 26, 2023

It enables you to create and customise landing pages, product pages, and blog posts without any coding. ReferralCandy: Leverage the Power of Referral Marketing Turn your customers into brand advocates with ReferralCandy. Smile.io: Foster Customer Loyalty with Rewards Programs Smile.io

Merchandising 119

Merchandising Loyalty Word of Mouth Marketing ROI 119

Women on Business

DECEMBER 2, 2010

Building Customer Loyalty Building customer loyalty by being loyal to them. Any business person worth their salt will tell you that. Employee Brand Differentiation Differentiating oneself in the workforce today may hold the key.

Brand 215

Brand Press Release Discount Customer Loyalty 215

CoachStation

AUGUST 26, 2022

This blog addresses 4 key skills and areas to focus on that contribute to employee engagement. The fact that you are taking the time to read this blog is a positive example. Additionally, teams with thriving workers also see higher customer loyalty. Every employee has to own their development and situation too.

Motivation 130

Motivation McKinsey Attrition Influence 130

First Friday Book Synopsis

JULY 14, 2015

First, read these brief excerpts from the book Overpromise and Overdeliver: The Secrets of Unshakeable Customer Loyalty by Rick Barrera: Capturing customers is all about creating brand promises and keeping them. Sooner or later the customer’s actual experience will have to live up to the image.

Customer Loyalty 70

Customer Loyalty Loyalty Brand Books 70

First Friday Book Synopsis

FEBRUARY 1, 2012

How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What People Love Before They Know They Want It.

Slywotzky 80

Slywotzky Customer Loyalty Loyalty Company 80

Strategy Driven

JULY 3, 2020

This rating guideline concentrates on quality and reputation of the entire website content, including blog posts and landing pages. You can look at such site’s landing pages and blog posts. You’ll always have fresh content in the form of blog posts, articles, ebooks, and press releases. You Can Improve Your Branding.

Engineering 86

Engineering Content Brand Tactics 86

Lead Change Blog

APRIL 1, 2016

” he responded, “Work as a keynote speaker, write business books, and work as a customer loyalty consultant–exactly what I am doing”! He must consider his current assortment of speaking and consulting tasks a daring adventure, because when asked “if money were no object, what would you do all day?”

Levitt 150

Levitt Godin Customer Loyalty Airlines 150

CEO Blog

MARCH 22, 2012

I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. Brand does also.

Brand 162

Brand Franchising Customer Loyalty Reputation 162

Strategy Driven

JANUARY 9, 2019

Through social media, email newsletters, and in-house blogs, consumer engagement is the key to improved customer loyalty and higher conversion rates. It’s vital that business-to-customer interactions are natural and honest. Consumer Relationships.

Trends 51

Trends Entrepreneur Kaizen Customer Loyalty 51

Strategy Driven

MARCH 1, 2021

Premium Customer Service. Good customer service is key to running a successful eCommerce business. Top eCommerce businesses focus on providing premium customer service to ensure customer loyalty and increase repeat purchases. You should try to be proactive with your customer service rather than being reactive.

Succession 76

Succession Marketing Strategy Audience Brand 76

First Friday Book Synopsis

MARCH 25, 2012

of Edatanetworks, a developer of customer loyalty software. Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Terry Tietzen, founder and C.E.O.

Customer Loyalty 75

Customer Loyalty Loyalty Software Innovation 75

Jesse Lyn Stoner Blog

MAY 21, 2012

There is a direct relationship between clear values and success in terms of employee retention, customer loyalty, and long-term profitability. They can at companies like Disney, Starbucks, Southwest, McDonalds and Google – all listed in the top 15 of the 2012 most admired companies.

Customer Loyalty 226

Customer Loyalty Long-term Chemicals Bottom-up 226