Eric Jacobson

SEPTEMBER 27, 2022

In her new book, Selling Yourself , Dr. Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. Those become the core of the new brand.

Brand 93

Brand Power How To Books 93

Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Combined with AI, all this data gathering can be exploited through the power of machine learning.

Brand 276

Brand Forrester Influence Advertising 276

Eric Jacobson

JANUARY 14, 2023

In her book, Selling Yourself , Dr. Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. Those become the core of the new brand.

Brand 82

Brand Power How To Tools 82

N2Growth Blog

OCTOBER 24, 2023

These firms’ expertise and extensive networks help organizations identify and attract top talent for critical leadership roles. This can result in longevity, higher job satisfaction, increased productivity, and better overall performance in finance leadership roles.

Finance 411

Finance Execution Leadership Long-term 411

Let's Grow Leaders

JANUARY 30, 2023

How to Address Workplace Gossip So today, I share a few of the powerful phrases I used to squash that workplace gossip back then, and several more I’ve learned by watching others tame it well. Powerful Phrases to Ask for Help These can be particularly helpful to use with people you suspect are perpetrators of the rumor.

Power 291

Power Wilde Learning-by-Doing Case Study 291

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226

Brand Short-term Reputation Long-term 226

Great Leadership By Dan

JANUARY 23, 2020

This is the power of empathy at work. The POWER of Empathy? Now, the types of leadership qualities that show up on list after list are there for good reason. However, when you look closely, you discover that it becomes difficult to see empathy as anything other than essential for competent leadership.

Power 306

Power How To Leadership Customer Loyalty 306

Leading Blog

DECEMBER 1, 2023

H ERE'S A LOOK at some of the best leadership books to be released in December 2023 curated just for you. Brave Together : Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation by Chris Deaver and Ian Clawson How did Apple overcome a culture of secrecy? But what if this is not true?

Books 264

Books Leadership Open-book Creativity 264

HR Digest

JULY 28, 2023

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96

Brand Company Reputation Loyalty 96

Kevin Eikenberry

APRIL 8, 2018

by Denise Lee Yohn Organizational culture is one of the most talked about and written about topics in leadership literature these days. The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning.

Brand 136

Brand Power Drucker Company 136

Great Leadership By Dan

APRIL 10, 2018

The three core expectations that ALL Top Talent expect from a company are Culture, the Basics and the Brand. After leaders embrace their role as the cultural architects for their organizations, and ensure the basics for every employee, they then must always Build the Brand. How do you build a brand? Culture is the obvious one.

Brand 197

Brand Reputation Commitment Books 197

N2Growth Blog

FEBRUARY 1, 2024

Understanding the Role of Embracing AI in Future Leadership Strategies As the transition towards a digital economy accelerates, Artificial Intelligence (AI) emerges as an influential element in shaping leadership strategies. Thus, the advent of AI tools induces a compelling transformation in leadership strategies.

Leadership 235

Leadership Efficiency Leadership Styles Technology 235

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It’s more than a logo.

Brand 207

Brand Competitive Advantage Sharpe Strategy 207

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace. What they really have are leadership problems.

Brand 94

Brand Power Brand Management Conference 94

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Great Leadership By Dan

SEPTEMBER 17, 2020

Guest post from Karlin Sloan: As a leadership development consultant, I have spent my career with people in business, NGOs, government, and not-for-profits who are focused, competent, talented and who have a deep sense of their personal power to impact those around them. There is no more important time for inspiring leadership.

Tips 392

Tips Leadership Globalization Open-book 392

Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. In the book, they list the five foundational truths of youth marketing (and leadership). Gone are the days when brand identity is built with a bullhorn.

Marketing 260

Marketing Leadership Brand Audience 260

Leading Blog

MARCH 20, 2018

I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.

Brand 191

Brand Mission Statement Operations Policies 191

Eric Jacobson

NOVEMBER 5, 2023

The leader of the future will be a person who knows how to ask.” -- Peter Drucker “Leadership: The art of getting someone else to do something you want done because he wants to do it.” -- Dwight D. Eisenhower “Good leadership isn't about advancing yourself. Truman “The leader of the past was a person who knew how to tell.

Leadership 104

Leadership Covey Drucker Brand 104

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Leadership Lessons. Southwest Airlines Fall From Grace. Invest in Technology.

Airlines 188

Airlines Leadership Short-term Long-term 188

Lead from Within

AUGUST 9, 2023

Leadership abilities are not solely determined by an individual’s personal characteristics or qualities. In fact, there are many surprising factors that can affect a person’s leadership abilities. Here are five of them: Physical Health: Your physical health can affect your leadership in a number of ways.

Leadership 111

Leadership Brand Energy Reputation 111

Leading Blog

JULY 1, 2019

Here's a look at some of the best leadership books to be released in July 2019. Or, we can be like the coffee bean and discover the power inside us to transform our environment. Follow the Feeling : Brand Building in a Noisy World by Kai D. A fascinating story about the power of networking, connection, and mentorship.

Books 185

Books Leadership Gordon Brand 185

Rich Gee Group

MARCH 30, 2024

In the competitive realm of business, reaching the C-suite represents not just a pinnacle of achievement but also a testament to one's leadership, vision, and dedication. Cultivate Leadership Excellence Leadership at the C-suite level transcends managing teams. Here's how to bridge that gap: 1.

How To 222

How To Mentor Trends Industry 222

Lead Change Blog

DECEMBER 17, 2015

And, it is the dream of every brand manager. The concept of brand in this country started in the west with the branding of cattle. Obviously barbed wire fence altered the practice of using branding for identification. Brands are powerful tools for customer trust. Brand as Identity.

Brand 150

Brand Airlines Wilde Tools 150

N2Growth Blog

APRIL 25, 2024

Organizations often voice lofty ideals as a part of their branding efforts, but tangible progress comes when concrete measures are followed. Leaders must understand that the fight for equality isn’t just about powerful speeches and company-wide emails but involves policy reviews, procedural updates, and individual assessments.

Diversity 393

Diversity Short-term Environment Letter 393

HR Digest

AUGUST 18, 2023

In this article, we will explore the key aspects of HR value delivery and how HR can unleash its power to transform organizations. HR’s Unique Contributions to Business Success To truly unlock the potential of HR value delivery, HR professionals must focus on three key areas: talent, organization, and leadership.

Organization 96

Organization Power Span of Control SWOT 96

In the CEO Afterlife

JUNE 4, 2013

Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging. But once your brand is on the outs with the prime target group, cardiac arrest sets in. All have failed to maintain mass brand appeal over the long haul. Labatt 50 Ale used to be the leading brand in Canada.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

N2Growth Blog

MAY 10, 2012

Leadership and storytelling go hand-in-hand. In fact, leaders who lack the ability to leverage the power and influence of storytelling are missing the very essence of what accounts for compelling leadership to begin with – the story. The storyline propagated by those playing at leadership is all about them.

Storytelling 418

Storytelling Leadership Brand Influence 418

Leading Blog

FEBRUARY 9, 2023

I DEAS shared have the power to expand perspectives, change thinking, and move lives. Robin Sharma on leadership roles: “Know your role. Everyone needs to demonstrate leadership traits—regardless of their position. Everyone needs to keep customers happy and protect the brand. Everyone is a leader.

Diversity 237

Diversity Class Objective Brand 237

Skip Prichard

JUNE 12, 2023

The book delves into key areas such as developing a growth-oriented company culture, crafting robust strategies, executing flawlessly, acquiring top talent, nurturing employee motivation, fostering accountability, and differentiating one’s brand in a crowded marketplace. Conversely, all cultures have negatives that hinder progress.

Power 103

Power Goal Objective Planning 103

HR Digest

AUGUST 17, 2023

As organizations embrace hybrid work models, the seamless integration of brand, culture, and values becomes a paramount challenge. As hybrid work models continue to shape the future of work, organizations must adapt to create a cohesive and unified workplace that connects brand, culture, and values.

Class 90

Class Brand Team Environment 90

Chartered Management Institute

JUNE 28, 2023

Listicle: Heritage branding: a tool for developing purpose and people Written by Suanny Gouw MCMI Share Share to Twitter Share to Facebook Share to LinkedIn Share via email Don’t underestimate the strength of a shared heritage for fostering purpose and withstanding change. Find out more and get involved in the CMI community today.

Brand 52

Brand Tools Development Diversity 52

Lead Change Blog

OCTOBER 2, 2018

Welcome to the October Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. Wally Bock of Three Star Leadership provided 4 Ounces of Prevention. Team Building.

Leadership Development 312

Leadership Development Development Leadership Brand 312

Leading Blog

MARCH 23, 2023

I DEAS shared have the power to expand perspectives, change thinking, and move lives. There is a long list of organizational and personal failure under this brand of leader.” Find more ideas on the LeadingThoughts index. * * * Like us on Instagram and Facebook for additional leadership and personal development ideas.

Class 340

Class CEO Brand Blog 340

CEO Blog

DECEMBER 27, 2010

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover. I love branding. Al Ries is one of my brand heros.

Brand 189

Brand Blog CEO Ries 189

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. In servant-leadership terms, this is a failure of the principle, THOROUGHNESS.

Airlines 130

Airlines Leadership Short-term Long-term 130

HR Digest

JANUARY 9, 2020

To get more out of your recruitment efforts, you need to revisit your employer branding. To attract the right talent, a company needs to be clear in communicating its position, culture, values, and of course services and products, which all boils down to how the company brands itself in the market. THE POWER OF STORYTELLING.

Brand 99

Brand Storytelling Media Company 99