Leading Blog
MARCH 4, 2024
It’s about a wildly successful company that went off course. You know this company. Its market cap is over $2 trillion. government scrutinizing it for monopolistic practices, but the company was also coming under fierce attack for investing in its archrival, Apple. Inside the company, morale was at an all-time low.
Let's Grow Leaders
MARCH 15, 2024
Martin also suggests that as leaders, we should focus on re-recruiting our existing employees by answering four key questions: (1) why the world is better with our company in it, (2) how our company makes money and has an impact, (3) how work gets done at its best, and (4) what the company’s promise to its employees is.
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Strategy Driven
DECEMBER 18, 2020
Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. However, as a business owner, you probably understand that the market is saturated with the traditional methods of branding and marketing a business. Social Media.
Skip Prichard
OCTOBER 28, 2019
Study some of the most interesting and diverse group of companies such as Google, Twinings, Dropbox and even Wimbledon and you end up with fascinating stories, case studies, and research useful to every brand. I spoke with Nick about their research and their book, WILD THINKING: 25 Unconventional Ideas To Grow Your Brand and Your Business.
Strategy Driven
APRIL 15, 2021
To this end, we must rediscover our passion for marketing , as business owners. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. This is something that is normal in our everyday lives, but something that doesn’t get taken advantage of in our marketing campaigns.
Great Leadership By Dan
APRIL 18, 2019
Morgan : A few decades ago, when time was still a gentle concept, companies just rocked along in their comfortable hierarchies, everything centralized, proposals moving up the chain of command and decisions moving down at approximately the speed of glue. Guest post from Charles D. But mission is key. But there’s always tinkering to be done.
Leading Blog
JUNE 15, 2020
Myth #1: Build a Billion Dollar Company. I personally blame my MIT classmate Aileen Lee, formerly with Kleiner Perkins, who coined the term Unicorn , a private company valued at over a billion dollars. To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation.
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