Harvard Business Review

JUNE 12, 2014

The first one is the marketing effect of IP litigation. And this is particularly interesting given the aggressive marketing strategy implemented by Samsung in the past few years. At this point it seems reasonable to add patent litigation to Apple’s history of non-traditional marketing strategies.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

MAY 1, 2014

Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. It can also help you outflank savvy competitors and acquire more market share. Use social media.

Competitive Intelligence 8

Competitive Intelligence Market Penetration Maturity Information Technology 8

Harvard Business Review

JUNE 13, 2017

Whether it’s the customer relationship management platforms used by sales teams, enterprise resource planning software used by purchasing teams, or the account-based marketing technology employed by marketing teams, the business intelligence platform can recognize a unique URL and attach it to clean, usable data.

Business Intelligence 8

Business Intelligence Affiliate Marketing Competitive Intelligence Retail 8

Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Use competitive intelligence differently.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

MARCH 31, 2015

Event marketing is currently a very expensive and sloppy process in most firms because the relevant information is fragmented, difficult to assemble, and the “database” is often a pile of business cards. ” But it’s far from moneyball when it comes to event marketing. But it needn’t be that way.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

JANUARY 26, 2016

For more than 30 years, most large corporations worldwide have adopted competitive intelligence (CI) as a way to expedite good decisions. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. We received 236 responses from 21 industries in U.S.

Competitive Intelligence 8

Competitive Intelligence Company CAPEX Analysis 8

Harvard Business Review

APRIL 13, 2015

Gathering competitive intelligence. Salespeople should be trained to search for knowledge about customers, prospects, competitors, and the overall market. The more field intelligence a salesperson has, the smarter and luckier he or she becomes. Here are a few such behaviors; best of all, they’re teachable.

Uncertainty 8

Uncertainty Competitive Intelligence Self-aware Goal 8

Harvard Business Review

APRIL 20, 2017

One of her primary duties during the summer would be helping him with market research by reaching out to other technology firms, including direct competitors, for information on products, services offered, customers, sales, and other data. A quick search showed that he was Zantech’s head of market research for Asia.

Case Study 8

Case Study Follow-up Ethics CEO 8

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Big data providers from Nielsen to Gartner to IMS specialize in painting a picture of the market at any moment. Insight Center.

Marketing 8

Marketing Competitive Intelligence Porter How To 8

Harvard Business Review

MAY 31, 2016

One side benefit of your employees getting other job offers is the “competitive intelligence” you get as a result, says Grote. ” But one day he came to her office after work hours and let her know that he was expecting an offer from another station in another market soon. Prevent the next departure.

Case Study 8

Case Study Consultative Learning-by-Doing Performance Review 8

Harvard Business Review

MAY 23, 2012

How Competitive Intelligence Rules Encourage Cheating. But limiting the downside does not mean inhibiting risk-taking. Quite the opposite; it should actually enable organizations to engage in daring, innovative strategies that promise high expected returns. MORE ON MANAGING RISKY BEHAVIORS. A Brief History of Decision Making.

Risk Management 9

Risk Management CIO Management Banking 9

Harvard Business Review

NOVEMBER 25, 2015

Oddly enough, Eat24’s biggest break came when they left Google and Facebook as marketing platforms after advertising rates rose. The marketing expense was 90% cheaper than on Google, Facebook, and Twitter – after all, lots of companies don’t want to advertise on porn sites – but the exposure was 200% higher.

Marketing 8

Marketing Franchising Competitive Intelligence Advertising 8

Great Leadership By Dan

NOVEMBER 6, 2007

Some ways to prepare are to review business information such as strategy documentation, meeting notes, presentation material, competitive intelligence reports, and country/cultural information. Functional programs (Finance, Marketing and Sales) can help fill in experience gaps.

Development 120

Development Advice Learning Curve Execution 120

Harvard Business Review

APRIL 2, 2012

Now you can line them all up, from social media, consumer insights, competitive intelligence, marketplace measurement, sales, and distribution. Rapid Innovation/Move-to-Market Cycles. Wrong: collaboration with customers speeds your move to market. That knack market leaders have for knowing what will happen next, and when?

Team 12

Team Self-aware Media Download 12

Harvard Business Review

SEPTEMBER 18, 2013

Examples include the rise of alternative energy sources, rapidly-developing markets like Brazil and China, and increasing mobile connectivity. Megatrends will affect your company, your customers, your competition, as well as your family and community.

Creativity 8

Creativity Trends Uncertainty Strategic Planning 8

Harvard Business Review

JUNE 21, 2013

This is a fast-evolving feature of the IoT, around which industrial equipment markets have not yet aligned. Soon, however, it became clear how valuable such data would be to their colleagues in product marketing, and in turn to customer service and technical support. Why do we say IoT requires new thinking about cyber security?

White Paper 8

White Paper Policies Risk Management Competitive Intelligence 8

Harvard Business Review

FEBRUARY 24, 2014

The perspectives and intuitive customer insights that come from having diverse employees — particularly employees who share cultural connections with customers — is real competitive intelligence. economy that American companies compete successfully in foreign markets. And it’s essential to the U.S. in the fourth quarter of 2013.

Diversity 8

Diversity Globalization Competitive Intelligence Competitive Advantage 8