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New Tool Aims To Change How We Measure PR

The Horizons Tracker

New research from North Carolina State University outlines the development of a new tool that the researchers believe will help organizations measure the relationships they have with key stakeholders more effectively. The tool then uses these stances to begin describing the relationship as one of six categories.

PR 71
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How Do I Start an Online Business?

Strategy Driven

Social media sites could be the best place where you can publish posts regularly. A website acts as your basic tool to manage your business online. A website acts as your basic tool to manage your business online. You can link your social media posts with the website to enhance the amount of site traffic.

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December 2015 Leadership Development Carnival

Lead Change Blog

David shares, “Debra Jason gives us the Eight Secrets for Succeeding in Business along with amazing practical advice that let you grow your business today in her book Millionaire Marketing On a Shoestring Budget. Debra shares her 25 years of building her own business and helping entrepreneurs build their businesses.”

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How to Establish Thought Leadership? Interview With Dr. Liz Alexander

QAspire

It is the most important tool we have as professionals to build our personal brand and establish credibility. Thought leadership is important for building careers and for building organizations. What is thought leadership? How does one build thought leadership in his/her area of work? True thought leadership in action!

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How to Find New Competitive Knowledge in Social Media

Harvard Business Review

"Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. They also require the company to actively engage clients and external experts in social-media conversations.

Media 15
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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

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Five Challenges Facing Marketing

Harvard Business Review

The marketing field is faced with several challenges that for many firms will require a transformation in its capability and charge. First, marketing needs to lead in substantial or transformational innovation that will result in new offerings that will define new categories or subcategories. Among them are the following five.