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On Being an Entrepreneur Mom: The Inside Story

Let's Grow Leaders

Seb (8) is the self-declared Chief Marketing Officer (he loves to say CMO)… he tells everyone he meets about how I can help them become better leaders. P.S. If you’re interested in leadership and parenting, you can also download our FREE ebook, A Parent’s Guide to Leadership from the sidebar.

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Complimentary Resource – How to Create Effective eBooks for your Clients

Strategy Driven

How to Create Effective eBooks for your Clients. Marketing eBooks are a key component of powerful lead generation, and a core service offering of successful online marketing agencies. Their “10-Minute Client eBook Creation Guide” to help you guide content the process for your client. by HubSpot, Inc.

eBook 50
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Better Your Best: 12 Free Resources for You

Mark Sanborn

I’ve centralized the best here to make it easy for you to download what you find helpful. Here are 12 free ebooks, reports and articles on leadership, customer service, communication, teamwork and change. An ebook on the Essentials of Leadership. I hope you will enjoy and benefit from them.

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How does your personality affect your decision-making?

Coaching Tip

Guest author Jeffrey Kennedy shows you how your psychological strengths and weaknesses determine your ability to "live long and prosper" in fast-moving markets. What about your most recent successful stock market trade? Download your FREE eBook today! EWI is the world's largest market forecasting firm.

eBook 129
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Retain Winning Talent With Internal Promotion

Chart Your Course

Did you know that 85% of the global workforce considers themselves to be on the job market? One way to encourage loyalty among your employees is by developing opportunities and pathways that lead to promotions. Communicate that you recognize their capabilities and that you’re taking an interest in their professional development.

Education 100
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Get your employees engaged and invested in your company’s long-term success

leaderCommunicator

The same principle applies to the strategy-development process in corporations. All leaders start down the same path to a strategy based on market research and customer preference data, but smart leaders quickly engage layers of leadership and employees throughout strategy conceptualization. Develop and then test messages.

Long-term 144
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.