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Top Tips For Content Marketing

Strategy Driven

Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.

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LeadershipNow 140: May 2020 Compilation

Leading Blog

Here are a selection of tweets from May 2020 that you don't want to miss: The Six Roles You Need on Your AI Team via INSEADKnowledge. eBook: 8 Recession Leadership Pitfalls: How Can You Avoid Them? Why Generic Marketing Won’t Work during #COVID19 Crisis by @DebbieLaskeyMBA. Some “What If?” from @KotterInc.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

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5 Ways Leaders Can Promote Themselves via Pinterest

Lead Change Blog

If you’re a leader who owns a small business, you may be wondering how you can add this tool to your marketing arsenal , and what follows is five smart ways any leader can use Pinterest to its advantage. It could be argued that Pinterest is more a form of content marketing than it is a social media platform. Tell a story.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Jess Webb Joins the WomenOnBusiness.com Team

Women on Business

Please join me in welcoming Jess Webb to the WomenOnBusiness.com team of contributing writers. Her mission is to help change the way business is done in this world by empowering women entrepreneurs to embrace their inner Goddess and uncover their irresistiblity, in and out of business and marketing. About Jess Webb.

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On Being an Entrepreneur Mom: The Inside Story

Let's Grow Leaders

Seb (8) is the self-declared Chief Marketing Officer (he loves to say CMO)… he tells everyone he meets about how I can help them become better leaders. We worked as a team. P.S. If you’re interested in leadership and parenting, you can also download our FREE ebook, A Parent’s Guide to Leadership from the sidebar.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.