Harvard Business Review

MAY 13, 2014

have been taking advantage of peer pressure to reduce energy consumption by including charts in electricity bills showing how energy efficient you are compared to your neighbors. Sometimes the best approach is to make all the data anonymous (as the energy companies do). Innovation Marketing' This is a tricky line to walk.

Discount 8

Discount Energy Motivation Wilde 8

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 8

Company Direct Marketing Execution Taylorism 8

Harvard Business Review

DECEMBER 6, 2016

This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. While cars have been getting smarter and smarter, the removal of human operators is what will dramatically change the law.

Transportation 8

Transportation Technology Software Supply Chain 8

Coaching Tip

SEPTEMBER 10, 2011

Passion is not yelling or being wild; it is simply caring deeply. Values often influence people's choices about where to invest their energies. Guiding Principles: A universal operating standard that guides decision-making both personally and organizationally. Goals convert vision/mission into energy. Carl Sandburg.

Mission Statement 135

Mission Statement Goal Energy Wilde 135

Harvard Business Review

JULY 11, 2013

Consider these cases (with names disguised to protect confidentiality): Bill''s venture capital-backed business concept was to operate a new revenue-producing service for large U.S. In its first year, the venture landed two almost-committed pilot sites and a prospect pipeline for a multi-billion-dollar market. Control your identity.

Innovation 8

Innovation Porter Merchandising Entrepreneur 8

Joseph Lalonde

MARCH 14, 2018

You can’t drive your vehicle on an empty tank, nor can you lead your life or teams with zero energy. Even if it’s walking to the local market for lunch, or parking further away in a parking lot. My energy levels are based on the foods and beverages I consume. I’m not talking about surface level excitement or energy.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Strategy Driven

DECEMBER 2, 2011

One can wake up, realize their energy has been zapped and experience setbacks in their business because he-she was spending disproportionate time on networking. The longer they network, the better they get at niche marketing. Some commercial programs cater to this market but are usually populated by entrepreneurs on the way up.

Committee 70

Committee Learning-by-Doing Consultative Budgeting 70

Harvard Business Review

DECEMBER 20, 2011

The military continues to lead the way on energy and climate. For over 200 years, from Thomas Malthus to the Limits to Growth gang, many people have made the case that it won't be long before we'll run out of food, energy, materials, and on and on. Markets have a remarkable way of sorting the wheat from the chaff.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

SEPTEMBER 7, 2018

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. In the Big Bang Disruption model, where innovations take off suddenly when markets are ready for them, Google Fiber could be seen as a failed early market experiment in gigabit internet access.

Succession 8

Succession Construction Short-term Long-term 8

Harvard Business Review

AUGUST 4, 2014

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering? Pepsi Refresh failed because it had no relevance to the brand’s operations or heritage.

Media 8

Media Marketing Strategy Groupthink Kaplan 8