Harvard Business Review

APRIL 4, 2017

. “Moonshots” is the term favored by the company’s exploratory arm, known as X, which states on its website : “Our mission is to invent and launch ‘moonshot’ technologies that we hope could someday make the world a radically better place.” In fact, it was done mostly with common sense and grit.

Wilde 12

Wilde Armstrong Project Technology 12

Harvard Business Review

SEPTEMBER 7, 2016

We design and manufacture personal-scale energy appliances that enable our users to cook, charge, and light their lives off the grid. We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. Were it not for the intense media and consumer interest in high technology, the industry would be in big trouble. The difference is marketing.

Marketing 11

Marketing Productivity Products Retail 11

Women on Business

JANUARY 24, 2011

We need to decide how to best divide energies—whom to feed first. Do what has to be done and don’t waste energy on fear that undermines performance— unless the doubt is a nagging hunch of a wrong direction! Base marketing initiatives on shared values and multiple-agendas. Perhaps this is an issue of confidence.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 12, 2012

It was only a few years ago that Governor Deval Patrick poured some $58 million into the company and their much-lauded breakthrough solar technology (String Ribbon). By focusing on a straightforward insight: truly transformative industrial changes aren't driven by technologies replacing technologies , but by systems replacing systems.

Disruptive Innovation 9

Disruptive Innovation Competitive Advantage Business Model Technology 9

Harvard Business Review

SEPTEMBER 7, 2018

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. In the Big Bang Disruption model, where innovations take off suddenly when markets are ready for them, Google Fiber could be seen as a failed early market experiment in gigabit internet access.

Succession 8

Succession Construction Short-term Long-term 8

Harvard Business Review

JANUARY 24, 2014

Journalist Justin Gillis wrote about the risk of “severe economic disruption” and “wildly expensive” solutions — ones that may not even exist — if we don’t leverage existing technologies to shift the global economy away from carbon over the next 15 years. coal market. Talk of potential risk to humanity is not new.

Discounted Cash Flow 8

Discounted Cash Flow NGO Conference Banking 8

Harvard Business Review

AUGUST 16, 2017

Investors and lenders are betting on the company’s long-term potential to dominate a future that may feature autonomous vehicles, sustainable energy consumption, and the ability to upgrade easily as both hardware and software evolve. For one thing, it’s not clear what disruptive technology the company is offering.

Supply Chain 8

Supply Chain Automotive Disruptive Innovation Transportation 8

Harvard Business Review

DECEMBER 6, 2016

Startups and major tech companies, notably Alphabet’s Google X division , are investing heavily in smart car technology, as are network ride-sharing companies such as Uber and Lyft. “Self-driving” or “smart” cars will simply become whatever we call the next generation of transportation technology.

Transportation 8

Transportation Technology Software Supply Chain 8

Harvard Business Review

MAY 27, 2014

Germany does a better job on innovation in areas as diverse as sustainable energy systems, molecular biotech, lasers, and experimental software engineering. in the most radical technologies. As a consequence, Germany doesn’t only seek to form new industries, it also infuses its existing industries with new ideas and technologies.

Innovation 13

Innovation GDP Telecommunications Industry 13

Harvard Business Review

AUGUST 4, 2014

Why are some brands able to be at once both global and local — to successfully seize the energy of grassroots movements and at the same time leverage corporate assets on a massive scale — while others only come off as artificial and pandering? Marketing Strategy' Yet that’s exactly the problem.

Media 8

Media Marketing Strategy Groupthink Kaplan 8

Harvard Business Review

OCTOBER 21, 2016

.” Notice that these questions do not ask exactly what that purpose is, whether it is to save the environment, advance human health, push the technological frontier, or provide cheap and efficient energy for all. The actual purpose of the company can differ wildly across companies.

Company 8

Company Middle Management Survey Analysis 8

Harvard Business Review

JUNE 6, 2014

Winning Friends and Influencing People How Advanced Socialbots Have Infiltrated Twitter MIT Technology Review Ah yes, those pesky Twitter bots. This includes having an in-house recruiting firm to locate the best engineering talent for the start-ups it funds, a huge boon in a wildly competitive job market.

Engineering 8

Engineering Welch Media Wilde 8

Harvard Business Review

JANUARY 17, 2014

That’s why they should focus their energies on opportunities that will set them apart from their competition — that is, they should innovate where they differentiate. They were the initial developers of this technology and hold the patent for it. This helped position Progressive as a market leader today.

Company 8

Company Innovation Wilde Insurance 8

Harvard Business Review

APRIL 17, 2014

Of course, we live in a wildly diverse world; we want to be inclusive and broad minded ourselves; and we therefore want our providers of financial advice, energy, and technology to reflect those values. At the same time, the share of men shown in their advertising has declined. Advertising Finance'

Industry 8

Industry Advertising Finance Long-term 8

Harvard Business Review

DECEMBER 23, 2015

That said, with 187 countries pledging collective action to cut carbon emissions, the deal will have vast repercussions for business , particularly as governments put into place policies to remake our energy, transportation, and building systems. Multi-trillion-dollar markets are in play and there will be many more winners than losers.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. The military continues to lead the way on energy and climate. Markets have a remarkable way of sorting the wheat from the chaff. Right now, the U.S.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15