Skip Prichard

AUGUST 2, 2019

I had the opportunity to speak with Charles Conn and Robert McLean, two McKinsey alums who share a seven-step systematic approach to creative problem solving that will work in any field or industry. Your problem is to bridge the gap which exists between where you are now and the goal you intend to reach.” 7 Steps to Problem Solving.

Disaggregation 79

Disaggregation McKinsey Skills Gordon 79

Skip Prichard

MAY 22, 2019

It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In this world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge.

Content 88

Content Innovation Creativity McKinsey 88

HR Digest

DECEMBER 8, 2020

The number of women in high paying jobs and entering the job market has risen progressively through the years, but there are many hurdles in their journey up the ladder. . Marketing and Sales Manager. They also manage both the marketing and the sales staff and perform managerial duties in line with the company’s goals.

Human Resources 52

Human Resources Chemicals Software Engineering 52

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 12

Marketing Guidelines B2C Analysis 12

Harvard Business Review

NOVEMBER 20, 2015

More than 190 member countries committed to “eliminate poverty in all its forms everywhere” by 2030, together with 16 other “big, hairy, audacious goals” — to use Jim Collins’ memorable phrase. Third, the goals cannot be realized without business participation. during the assembly. The case is clear.

Goal 8

Goal Supply Chain Development Globalization 8

Harvard Business Review

JULY 12, 2012

I quit my comfortable job in NYC with McKinsey & Co. Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. One of the trickiest challenges in India is to get the size of the market right.

Marketing 13

Marketing Film GDP Media 13

Harvard Business Review

NOVEMBER 5, 2015

Marketing analytics is becoming big business. of their marketing budgets on analytics and expect to spend 11.1% In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? And are companies using marketing analytics effectively? For marketing ROI, the figure is 0.61%.

Marketing 8

Marketing ROI Metrics B2C 8

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. Instead of ignoring social efforts, they need to engage.

B2B 8

B2B Media B2C Marketing 8

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. It’s more likely that they set out to meet an unmet need in the market. They’re less productive, take more “unhealthy” days off of work, and cost your company money.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

A recent survey conducted by McKinsey found that 42% of millennial and Gen Z consumers cited purpose as the primary reason they switched brands. It’s more likely that they set out to meet an unmet need in the market. They’re less productive, take more “unhealthy” days off of work, and cost your company money. .

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 10

Marketing How To Brand Storytelling 10

Harvard Business Review

OCTOBER 24, 2018

Take the case of Dominic Barton, who served as the Global Managing Director of McKinsey & Company from 2009-2018. When I later became head of McKinsey Asia, he helped me see that I had to hire a solid COO to work with me—which substantially increased my leadership effectiveness in that bigger role.”

Skills 15

Skills McKinsey COO Handbook 15

Ask Atma

JANUARY 2, 2011

They ran productive meetings. And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.).

Management 40

Management CRM Objective Human Resources 40

Harvard Business Review

AUGUST 8, 2018

When Liz was offered a job as a product manager at a growing biotech firm, she was ecstatic. According to research by McKinsey , up to half of new-leader transitions fail within two years. A senior director of marketing reports to an executive with broader responsibilities, who in turn reports to the global VP of marketing.

Learning Curve 14

Learning Curve McKinsey Goal Planning 14

Harvard Business Review

NOVEMBER 30, 2017

Even more striking, new research from the McKinsey Global Institute analyzes firm-level financial results and finds a stark contrast in performance between the biggest U.S. They already report that the domestic supplier base is hollowed out, depriving them of the agility they need to respond quickly to new market opportunities.

Supply Chain 8

Supply Chain McKinsey Incentives Bottom-up 8

Harvard Business Review

OCTOBER 17, 2012

Innovation, in operations, products, business models and ecosystems, isn't merely a competitive advantage, it's the competitive advantage. Yet more often than not, when innovation occurs, it's a "happy accident" rather than the product of a deep-rooted innovation competence. Want some hard evidence? This is hardly surprising.

Innovation 15

Innovation Process Competitive Advantage McKinsey 15

Harvard Business Review

SEPTEMBER 11, 2017

There is no burden on those who proposed a new idea or technology to talk to customers, build minimal viable products, test hypotheses or understand the barriers to deployment. Most importantly, minimal viable products and working prototypes will have been tested. government federal research agencies to turn ideas into products.

Process 14

Process Innovation Incubator Committee 14

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. But where and how do you start? As with any new endeavor, we have been learning as we go.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

MARCH 21, 2012

It calls on manufacturers to design products that can be disassembled at the end of their product life and recycled at a high level. Through a closed loop system the products are returned and the materials either recycled to make new high value products or put back into the earth through the biosphere.

Strategy 10

Strategy McKinsey Chemicals Armstrong 10

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Integration. into the core.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

DECEMBER 16, 2016

Back in 2011, the McKinsey Global Institute published a report on the transformational potential of big data—and it would take a supercomputer to process all of the articles that have appeared since then urging companies to get on board before some digital disruptor renders them obsolete.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Strategy Driven

DECEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Indeed, a 2008 issue of the McKinsey Quarterly noted that women tend to make deeper emotional connections with colleagues and business partners. Click here to cancel reply.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

MARCH 1, 2016

Sales professionals make decisions every day about what prospects and customers they will be meeting with, what products or services they will highlight in their pitches, and even what elements of your value proposition they will emphasize. McKinsey & Co. There’s a reason you chose those target markets or customer types.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. Their goal was to hit the lowest possible price point, and to appeal to “digital native” customers. will grow to U.S. $5

Consultative 8

Consultative Strategy Advice McKinsey 8

Harvard Business Review

DECEMBER 4, 2017

He highlights the short-term focus of financial markets and of political systems, and also the need to change consumer preferences and habits, as three big areas that need to change at the system level. We need tools to assess progress for external stakeholders, consumers, and managers. They’re so far removed from it.

Project 8

Project Advice Henderson Short-term 8

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Media 8

Media Advertising Public Relations Forrester 8

Harvard Business Review

JULY 2, 2012

Think about how your company sets prices: Are you confident that your prices capture the value of your products and services? McKinsey & Co. But to garner the highest price, your sales force needs to confidently articulate why your product offers the highest value compared to rivals. I argue that it's better pricing.

Price 14

Price Strategy P&L Incentives 14

Harvard Business Review

NOVEMBER 21, 2012

Disruptive products and services are unleashed. New markets are created. Apple was the only incumbent in this period to grow by creating new markets repeatedly through disruptive innovation. But innovation at scale seems to be within reach of many more companies than might succeed in creating brand new markets.

Innovation 9

Innovation Incubator Disruptive Innovation McKinsey 9

Harvard Business Review

DECEMBER 17, 2013

On the upside, similar calculations from WWF and McKinsey suggests that this pace of change –they endorse a 3% reduction in absolute emissions per year through 2020 – will actually be very profitable. The clean tech markets keep growing fast: three of the world’s biggest economies — the U.S., came from renewables (solar alone was 72%).

Supply Chain 10

Supply Chain McKinsey Apparel Energy 10

Harvard Business Review

DECEMBER 19, 2012

According to a survey of social media users by the joint Nielsen-McKinsey venture NM Incite, 33% of respondents say they'd recommend a brand that offered a quick but ineffective response, nearly double the number (17%) who'd recommend a brand providing a slow but effective solution. Determine the KPIs that matter most to your business goals.

Balanced Scorecard 9

Balanced Scorecard McKinsey Media Metrics 9

Harvard Business Review

DECEMBER 11, 2018

Well, Angelia, according to a recent study by McKinsey, over $1.3 The digital work crisis is this unnerving pace of technological change, complex global networks, and lists product and service variation in almost infinite work streams, a whole tone of digital distractions, and fundamental access to more data than humans can handle.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

NOVEMBER 4, 2016

A 2015 McKinsey report on 366 public companies found that those in the top quartile for ethnic and racial diversity in management were 35% more likely to have financial returns above their industry mean, and those in the top quartile for gender diversity were 15% more likely to have returns above the industry mean.

Diversity 8

Diversity Team Price Sharpe 8

Harvard Business Review

MARCH 23, 2016

One study on the impact of leadership deception in organizations showed not only that leaders were seen as less credible but also that employees were less likely to feel proud of their company’s services and products and more likely to express shame for just working there.

Company 8

Company McKinsey Survey COO 8

Harvard Business Review

OCTOBER 19, 2012

In the 1980s, I was part of the team that sold Sesame Street around the world — either licensed and broadcast in English or in locally adapted indigenous-language co-productions. According to the McKinsey Global Institute's "bird of gold" index , India is entering a period of sustained, but unequal, economic growth with 161.1

Globalization 8

Globalization Power Workshop Brand 8

Harvard Business Review

JULY 29, 2014

Break up a strategic function in response to underperformance in the wake of severe market disruptions? What would the capital markets look like today if a similar tack had been taken when the CFO role was ripe for transformation? Let’s think about the realm that the CFO led. Bring on the quants.

CFO 12

CFO Charan Intangible Assets Human Resources 12

Harvard Business Review

OCTOBER 10, 2017

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. None of these have defined revenue or profit goals, because their purpose is to explore new opportunities that can’t be quantified.

Innovation 8

Innovation P&L ROI Long-term 8

Harvard Business Review

JANUARY 11, 2016

In our experience at McKinsey, creating this ideal partnership usually requires the CFO to become more directly and deeply involved in strategy development. First, the finance chief is often first among equals on the board of directors and can help engage the board more productively on strategy. There are two reasons for this.

Strategy 8

Strategy CFO Finance Short-term 8