Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. Using such tools, companies that embrace economies of unscale compete with far larger competitors. Innovation Technology' But the tide is about to turn. Such unscaling is transforming the non-profit sector.

Parcell 15

Parcell Niche Marketing Business Model Education 15

Harvard Business Review

OCTOBER 26, 2015

It requires a new set of tools: a more open and flexible mind-set, significant process changes, as well as new technology and infrastructure. The New Tools of Marketing. And they’re not all that interested in the consistency and reliability offered by the name-brand hotels their parents patronized. Insight Center.

Company 8

Company Hotels Travel Class 8

Frank Sonnenberg Online

JUNE 21, 2021

For each of our various stops along the way, we reserved a room at a Howard Johnson hotel. We knew that all across the country these hotels were decorated with exactly the same wall colors, lamps, and bedspreads. Then on the third night, we checked into yet another Howard Johnson hotel. magazine; PBS; and other major media.

Hotels 124

Hotels Stress Resistance Restructuring 124

Harvard Business Review

NOVEMBER 9, 2015

Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. The New Tools of Marketing. Insight Center. Sponsored by Percolate. How leading companies connect with customers.

Productivity 8

Productivity Products Hotels Kahneman 8

Harvard Business Review

MARCH 10, 2015

Nurturing customer loyalty requires a better understanding of its nature, and the nature of loyalty depends on the economics of the business: loyalty to automobiles and mobile phones is qualitatively and quantitatively different than loyalty to hotels and airlines. Who is truly more valuable to an airline or hotel chain?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

JUNE 28, 2016

APIs are a technology that allows firms to interact and share information with other firms at an unprecedented scale. For example, when IBM unleashed the cognitive technology Watson, it did not try to create all the applications if the technology itself. Provides access to experts or mentorship.

Entrepreneur 9

Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

JUNE 17, 2015

They think nothing of deploying algorithms as marketing tools. Banks use algorithms to suggest new products to customers, online retailers deploy them to set and change prices, and media companies rely on them to recommend and deliver streaming content and ads. New tools and strategies. That’s a natural response.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

OCTOBER 20, 2015

During a recent stay at the Disney Swan hotel in Florida, I confess I did something in the bathroom I have done many times before. It’s not something I’ve thought much about before: I leave the hotel and who’s to know? I used too many towels and carelessly left them on the floor.

Drucker 8

Drucker Hotels Decentralization Reputation 8

Harvard Business Review

AUGUST 15, 2013

For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. Nor do they understand the CIO''s role or, typically, the technologies that the company deploys. million passwords), LinkedIn (6.5 million records).

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

NOVEMBER 22, 2010

Each morning at my hotel I received the China Daily , the countrys main English-language newspaper. The theme of the big event was "Technology-led Transition and Innovation-driven Development," which sounds broad. He advises some of the world’s biggest companies on environmental strategy. And on and on. In the U.S.

NGO 14

NGO Chemicals Guidelines Telecommunications 14

Harvard Business Review

JUNE 16, 2015

Social media evangelists tell CEOs they need to stop focusing so much on driving sales and “connect instead of promote.” Meanwhile, sales strategists suggest that social media is often more “hype” than “reality.” The only hope seems to be make our technology appear more human. Insight Center.

Chief Operating Officer 8

Chief Operating Officer Apparel Marketing Porter 8

Harvard Business Review

MARCH 15, 2016

GV portfolio company Savioke found itself in this same situation: the team had spent months developing a delivery robot for hotels, but felt paralyzed by big questions about the robot’s personality and behavior. For podcast startup Gimlet Media , an abstract question — “Should we become a technology company?”

Consensus 8

Consensus Hotels Project Fast Follower 8

Harvard Business Review

OCTOBER 26, 2012

Indeed, 1 in 6 job seekers credits social media with helping them find a better job. Most recruiters are already using social media to identify talented employees outside their usual networks. According to a 2012 survey by Jobsite, 54% of recruiters use Twitter, 66% Facebook, and a whopping 97% LinkedIn, as recruitment tools.

Reputation 11

Reputation Hotels Media Advertising 11

Harvard Business Review

OCTOBER 3, 2012

In an age where so much technology feels magical, the map should be no exception. A map as a navigation tool is relatively static and barren. It's about access to real-time information about everything around you, from deals to popular places to where your friends are. In short, the future of mapping is the social map.

Directory 15

Directory Hedge Content Hotels 15

Harvard Business Review

JULY 10, 2013

The travel industry — airlines, trains, rental car companies, hotels — is particularly susceptible to customer outrage when inconsistency strikes. I often hear that the vast inconsistencies in rules enforcement and in customer communication are a direct result of technology. Weather delays are understandable. Unforgivable.

Airlines 8

Airlines Travel Transportation Training 8

Harvard Business Review

FEBRUARY 1, 2017

Westin, the hotel chain, awards its top innovators a five-day exotic trip each quarter. While most companies reward those who make a direct contribution to technology or product innovation, the best approach involves recognizing anyone who makes a significant contribution, regardless of the type of innovation.

Innovation 8

Innovation Business Model Incubator Industry 8

Harvard Business Review

JULY 3, 2015

Today, however, by exploiting new digital technologies, firms like Apple, Lending Club, and AirBnB have made customer co-creation of value central to their business models and in doing so now rank among the world’s most innovative and valuable firms. New tools and strategies. Insight Center. Growing Digital Business.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

OCTOBER 3, 2012

In an age where so much technology feels magical, the map should be no exception. A map as a navigation tool is relatively static and barren. It's about access to real-time information about everything around you, from deals to popular places to where your friends are. In short, the future of mapping is the social map.

Directory 8

Directory Hedge Content Hotels 8

Harvard Business Review

MARCH 21, 2012

Today's sophisticated consumers, armed with the tools of the Internet and social media, just won't put up with poor service , hard-sell tactics , hidden fees , bundling stuff we don't want with stuff we do , or other business strategies meant to take advantage of our laziness, limited attention, stupidity, or lack of options.

Banking 10

Banking Hotels Short-term Discount 10

Miles Anthony Smith

NOVEMBER 1, 2018

These days networking involves attending events and meetings or tapping into social media interactions. Finally, use some productivity apps and tools to keep you focused on your business and meeting goals. With today's technology and the affordability of websites, anyone can start a business from home. That's okay!

Tips 95

Tips Franchising Cost Travel 95

Harvard Business Review

AUGUST 4, 2011

Are you skeptical about using digital and social media in business marketing? Those tools are fast becoming the single most important way to attract new business customers and sustain old ones. IBM has empowered more than 100,000 employees to become experts on social media platforms, answering questions and becoming thought leaders.

Marketing 15

Marketing Venture Capitalist Audience Competitive Advantage 15

Harvard Business Review

JULY 1, 2014

Today, large corporations are becoming their own media companies, news bureaus, research universities, and social networks. Big brands are poaching top-talent journalists in droves and implementing the most successful aspects of the traditional media house. Brands Aren’t Dead, But Traditional Branding Tools Are Dying.

Content 9

Content Marketing Brand Public Relations 9

Harvard Business Review

SEPTEMBER 11, 2014

That means new technologies and new competitors are hitting the market at an unprecedented rate. and technological uncertainty (can we make a desirable solution?) Technological uncertainty results from unknowns regarding the technologies that might emerge or be combined to create a new solution.

Uncertainty 22

Uncertainty Industry Bottom-up Technology 22

Harvard Business Review

OCTOBER 28, 2015

In this piece, I’ll lay out a few of the strengths and shortcomings of a few of the more common channels, based on my experience as global director of guest experience and innovation at the Dorchester Collection of luxury hotels. Suppose we’re talking about a luxury hotel guest who is a paparazzi-shy celebrity?

Hotels 8

Hotels Survey Review How To 8