Remove Innovation Remove Management Remove Marketing Remove Merchandising
article thumbnail

Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

article thumbnail

Essential Tips To Boost Your Crowdfunding Strategy

Strategy Driven

Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable. Indeed, a crowdfunding platform can act as a market research strategy, as you can measure the appeal of your idea through the monetary backing you receive. However, platforms such as Kickstarter or Fundable are busy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Omnichannel Support Strategies for Cleaning Companies

Strategy Driven

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Why You Should Focus on Creating an Omnichannel Marketing Strategy? The above facts clearly show the importance of focusing on omnichannel marketing for increased customer satisfaction.

article thumbnail

Performance Measurement

Strategy Driven

While you can find numerous books focused on the topic of corporate finance, few offer the type of information managers need to help them make important decisions day in and day out. Examines ways to maintain and grow value through mergers, acquisitions, and portfolio management.

ROIC 62
article thumbnail

Market to Millennials by Getting Out of the Way

Harvard Business Review

” In this form of marketing, fans who share a common interest are encouraged to engage with little to no prompting by the brand. Done well, we believe that tribe marketing empowers a brand to behave like an effortless host at a cocktail party. ”) will most likely share with others who share that same interest or passion.

article thumbnail

What Managers Can Learn from March Madness

Harvard Business Review

Unfortunately, many managers misunderstand their competitive set, and that leads to strategic mistakes. For years Braun tried to steal share from Norelco, the market leader, but this proved a tough sell: Norelco's customers were shopping for convenience, which wasn't what Braun was offering.

article thumbnail

What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

The ones that manage to escape are discount chains —such as T. A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs.

Brand 9