Chart Your Course

NOVEMBER 30, 2015

Social media can be a beast to get your head around. Luckily, there are expert programs that will help you expand your social media outreach. Make sure your marketing team is equipped with all the tools they will need. A high-functioning laptop, like the Lenovo Yoga 900 , can help you with your social media organization.

Media 100

Media Marketing Team Transportation 100

N2Growth Blog

APRIL 25, 2024

Today’s COO wears many hats and is instrumental in executing corporate strategy, fostering innovation, driving technological integration, and steering the company toward its goals with insightful leadership. Thus, empathy and inclusive leadership have emerged as indispensable traits in the modern COO’s repertoire.

COO 217

COO Operations Chief Operating Officer Strategy 217

Strategy Driven

JULY 28, 2023

It’s about transforming your vision into reality, introducing your unique offering to the market, and turning an idea into a lucrative operation. Framing Your Idea and Market Research An idea is the critical first step toward starting a small business. Marketing is another crucial aspect that can make or break a small business.

Tools 104

Tools Venture Capitalist Compliance Insurance 104

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 122

Marketing Company Audience Media 122

Eric Jacobson

AUGUST 2, 2020

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more.

Marketing 89

Marketing Tactics Entrepreneur Reference 89

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

Organization 222

Organization Audience Storytelling Stakeholder Analysis 222

N2Growth Blog

APRIL 2, 2010

If you find all the noise around social media to be confusing, rest assured that you’re not alone. Blogging since 2002, being actively involved in digital marketing since the early 90′s, and being online since the days of the ARPANET I have a bit of history with most things digital.

Media 325

Media Blog Tools Influence 325

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. Leadership Lessons. Southwest Airlines Fall From Grace. Invest in Technology.

Airlines 188

Airlines Leadership Short-term Long-term 188

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 235

Creativity Business Objectives Marketing Trends 235

Rich Gee Group

MARCH 5, 2024

Organizations must adapt to remain competitive and relevant, whether driven by technological advancements, market shifts, or strategic realignments. Furthermore, authenticity extends beyond the message itself; it must permeate the actions and behaviors of the organization's leadership.

Organization 195

Organization Audience Storytelling Stakeholder Analysis 195

Leading Blog

DECEMBER 15, 2021

Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. And that feeds our approach in society at large.

Books 453

Books Leadership Open-book Wiseman 453

N2Growth Blog

NOVEMBER 17, 2010

In today’s post I’m going to explore responsibility as it relates to social media – the responsibility that comes with living in the real world vs. a perpetual state of virtual reality. As most of you know, I’m a big fan of social media.

Media 417

Media Blog Audience Ryan 417

Lead Change Blog

JULY 17, 2019

Noted futurist Bob Johansen, author of The New Leadership Literacies , envisions that, through technology and digital interconnectivity, future organizations will become distributed, not just decentralized, and be required to “shape shift” in the midst of disruptive market conditions. Learn more and register here.

Decentralization 201

Decentralization Leadership Webinar Politics 201

N2Growth Blog

OCTOBER 23, 2023

As the sector evolves and expands, companies increasingly turn to executive search firms like N2Growth to help them identify and recruit top talent for critical leadership roles. However, finding individuals with the right combination of technical knowledge and leadership experience can be a daunting task.

Execution 416

Execution Strategy Compliance Industry 416

The Horizons Tracker

SEPTEMBER 17, 2023

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

Leadership 95

Leadership Content Media Audience 95

N2Growth Blog

APRIL 7, 2011

Nary a week passes where I don’t hear from a CEO who’s grappling with this social media conundrum: should I, or shouldn’t I? In today’s post I’ll share my thoughts on why it’s time to put a fork in the social media debate… Background/Disclaimer. The Truth (as I see it).

Media 298

Media CEO Brand Blog 298

Great Results Team Building

OCTOBER 12, 2023

And, while I speak about Leadership and Workplace Culture, I realize that other topics are timely and meaningful based on an organization’s specific situation. Mary Kelly – tools, techniques, and tactics to face crises, challenges and change.

Conference 229

Conference Audience Diversity Ryan 229

QAspire

JUNE 4, 2012

Once you can touch the emotion and are intentional about it, tools and techniques are generally not difficult to master. Here’s what I tell them: The intent of connecting with others meaningfully is at the heart of social media (and leadership) success. Join in the conversation: How do you use social media?

Media 169

Media Succession Leadership Learning-by-Doing 169

Modern Servant Leader

DECEMBER 30, 2022

There are leadership lessons in Southwest Airline’s fall from grace. The company has been a servant-leadership darling since it’s inception and co-founder Herb Kelleher applied the principles for decades before stepping down as CEO in 2001. In servant-leadership terms, this is a failure of the principle, THOROUGHNESS.

Airlines 130

Airlines Leadership Short-term Long-term 130

N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

Marketing 153

Marketing Strategy Brand Bottom-up 153

In the CEO Afterlife

SEPTEMBER 19, 2011

Leadership. Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Thanks to social media, I’m re-engaged. In the CEO Afterlife.

Media 199

Media Brand Positioning Marketing Strategy 199

Mike Cardus

SEPTEMBER 15, 2010

ABOUT Contact Us Create-Learning.com Get Connected Facebook LinkedIn RSS Feed Log in Join and Receive 9 Team-Building & Leadership Activities:That work and allow people to learn from the experience. Discuss and co-create techniques, processes, plans, and short-cuts to see a rapid return with using on-line social media tools.

Workshop 116

Workshop Media Marketing Team Building 116

Kevin Eikenberry

OCTOBER 27, 2010

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe A Mirror as a Leadership Development Tool by Kevin Eikenberry on October 27, 2010 in Influence , Leadership , Learning We look in them each day, research says, more often than we realize.

Leadership Development 190

Leadership Development Tools Development Leadership 190

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

Brand 65

Brand Leadership Marketing Strategy Media 65

Eric Jacobson

OCTOBER 12, 2014

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

Media 80

Media Brand Books Collins 80

Lead on Purpose

MAY 15, 2010

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post.

Media 180

Media CRM Ethics Taylorism 180

Strategy Driven

DECEMBER 16, 2021

Have you ever wondered how your business could better utilize social media platforms like TikTok or Facebook , but did not know where to start? An online consultant with expertise in digital marketing can provide information and advice on how to begin your adventure with social media marketing.

Consultative 100

Consultative Human Resources How To Advice 100

Joseph Lalonde

OCTOBER 9, 2022

Creating sponsored content is an excellent way to raise brand awareness and establish thought leadership. Several digital tools can help you measure your audience’s engagement with your content, including Google Analytics and Hotjar. Most marketers think of news sites and social media when thinking about sponsored content.

Content 156

Content Tips Audience Brand 156

Eric Jacobson

NOVEMBER 6, 2022

Soon, I will share my pick for the Best Leadership Book of this year (2022). In the meantime, here's a reminder of what I selected as the Best Leadership Book of 2021. Flashback : This time each year, I select my pick for best new leadership book for the year.

Books 102

Books Leadership Open-book Supply Chain 102

N2Growth Blog

JANUARY 10, 2011

News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. In my opinion the practice of leadership identification is simply based upon flawed business logic, and it is make-work in the purest form.

Leadership 419

Leadership Blog Consultative Brand 419

Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198

Media Press Release Discount PR 198

HR Digest

FEBRUARY 25, 2023

In today’s job market, having a strong online presence is crucial for career advancement. LinkedIn is one of the most powerful social media platforms for professionals looking to network, search for job opportunities, and showcase their skills and experience.

Power 122

Power Succession Industry Competitive Advantage 122

Eric Jacobson

MAY 29, 2022

Today, we flashback to 2021 : This time each year, I select my pick for best new leadership book for the year. For 2021, my pick is, Heart First , Lasting Leadership Lessons From A Year That Changed Everything , by David Grossman , published in July 2021. And, if you read only one leadership book next year, make it this one.

Books 105

Books Leadership Open-book Supply Chain 105

Lead Change Blog

MAY 22, 2017

Pinterest has often – and, arguably, unfairly – been labelled a platform aimed squarely at people building fanciful virtual pin boards for forthcoming weddings or house renovations, but its impressive growth (it had ‘just’ 100 million monthly users the year previous) hints at a tool whose use extends far beyond that of a couch companion.

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White Paper Seminar eBook Content 232

Chart Your Course

AUGUST 22, 2014

Small business owners surveyed by eVoice similarly reported being habitually distracted from their primary function by tasks such as accounting, receptionist work and office management, marketing, and sales. Getting Google and Microsoft tools to play nice with each other can sometimes be challenging. Communications. Project Management.

Tools 133

Tools Productivity Products Company 133

QAspire

APRIL 22, 2022

In a world where it is easy to get carried away by shiny new social media tools, sticking to your basics and showing up consistently is important. I connected with Becky 10 years ago and we have been a witness of each other’s journey on social media. How I practice the Four Commitments of REACH?

Audience 91

Audience Media Long-term Commitment 91

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162