Eric Jacobson

OCTOBER 12, 2014

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

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Women on Business

DECEMBER 17, 2010

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

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Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Strategy Driven

FEBRUARY 23, 2021

Working with a digital marketing agency allows you to identify your niche and build a brand that targets this client base. The value of a digital marketing agency has already been discussed. You can look to use social media influencers , who will direct their fans to your business. Get Outside Support. Be A Better Company.

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Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. How does social media make it better and how does it make it worse?

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First Friday Book Synopsis

JULY 23, 2014

His 2013 New York University Press book, Spreadable Media: Creating Value and Meaning in a Networked Culture, was co-authored by Henry Jenkins and Joshua Green. Sam Ford is Director of Audience Engagement for Peppercomm. The book was named one of the best business books of 2013 by Booz & Co.’s

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Rapid BI

JANUARY 27, 2018

Twitter Marketing. As the training market changes, more trainers are looking to promote their on-line & open courses events, How do you get people to attend? The post Twitter as a marketing tool for training courses & events appeared first on RapidBI.

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Strategy Driven

OCTOBER 25, 2019

Leverage social media. Couri Hay Creative Public Relations company insists that your most powerful tool when it comes to promoting an event is social media. Focus on multifaceted marketing. While social media is your most powerful tool, it isn’t your only tool. Consider hiring an influencer.

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Strategy Driven

MARCH 2, 2024

Social media marketing. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. This is evidenced by the following statistic : In 2023, over 80% of marketers had a budget dedicated solely to influencer marketing.

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HR Digest

MARCH 22, 2021

This means employers have to now market themselves as viable options where people can build a rewarding career. 65% said they would leave an employer being negatively portrayed in the public or social media. One of the ways to add to one’s stature in the market is through a solid employee value proposition (EVP). make the cut.

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Women's Leadership Exchange

DECEMBER 2, 2010

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

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Chart Your Course

AUGUST 28, 2017

Rumors about your company can be one of the biggest marketing setbacks. Try being thorough in your assertions by spreading it on numerous platforms, including press conferences, social media, blogs and print media — any place you think your customer will see the rumor they should also be able to see your rebuttal.

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Women on Business

DECEMBER 21, 2010

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Women on Business

JANUARY 23, 2011

Of course, you’ll need to read the eligibility requirements for each program, but the tool provides a great place to start your search! You simply answer 14 questions using the digital search form and a list of loans and grants from federal and state agencies that you might qualify is returned to you immediately.

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Strategy Driven

DECEMBER 24, 2019

They are an essential tool to manage the communication between a company and society to build and maintain it’s a representative and positive image. The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients. Specialization in specific markets is almost always a guarantee of success.

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Women on Business

JANUARY 3, 2011

Set up a mobile carpet cleaning or car detailing business, and use a business networking tool to network or join your local business community to spread the word about your services. Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices.

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Chart Your Course

MAY 10, 2017

The past decade has seen a surge in the number of employment listings, ads have been tailored for mobile devices and social media has now taken a major role in the employee recruitment process as well as a platform for employers to build their brand. When Kelly is not building campaigns, she is busy creating content and preparing PR topics.

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HR Digest

APRIL 11, 2020

Rock Social Media by Aliza Licht. Aliza Licht has done PR for some great designers and knows exactly what takes to be a professional. The book also guides them on ways to successfully market on Social Media, which is essential in the present world. Leave Your Mark: Land Your Dream Job. Kill it in Your Career.

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Women on Business

JANUARY 8, 2011

Because I use delicious to publish to other channels, like a blog, a specifically-tagged page on my corporate site, or my Facebook page, the tool extends my ability to get the message out about my company’s services, blog posts I’ve written, or items I’d like to share to my profile. I invite you to do the same!

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Women on Business

JANUARY 10, 2011

This is such a beneficial tool for online networking, and I continue to use it for strictly business use. When you use the tool to connect with people you know, like, and/or trust, you’ll have a better quality of connections and a better “feel&# for what is happening within your network. Few connections = few opportunities.

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Rich Gee Group

NOVEMBER 13, 2010

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 The International Coaching Federation Welcomes Rich Gee. newsletter for our Chapter members to capture what they missed and to be able to utilize your tips and tools.

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Women on Business

JANUARY 14, 2011

Related posts: 4 Tools for Successful Lead Generation Guest post by Amanda Mitchell (learn more about Amanda at. She received her PhD from Columbia University working with Carol Dweck (author of Mindset: The New Psychology of Success), and her BA in Psychology from the University of Pennsylvania.

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Women on Business

JANUARY 22, 2011

By Monica S Flores This post is for women business owners who want to expand their brand using social networking tools. What if you don’t have the time or inclination to dedicate resources to this type of marketing? What if you don’t understand these types of marketing avenues? Follow her on Twitter as @monicadear.

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N2Growth Blog

OCTOBER 25, 2010

BullDog Reporter’s Daily Dog Media, News and Intelligence for PR Pros. ** N2′s Top pick for the latest information from the PR world. magazine’s offering of information, products, services, and online tools for business or management. Inc.com Inc. … Executive Development Opportunities. I Think Not.

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Women on Business

JANUARY 11, 2011

To get started, market your services online with a SEO friendly Website design. Internet Marketig tools such as pay-per-click (PPC), social media marekting can help you represent artists from Cheyenne to China. Cheyenne , WY Wyoming ranks number one in per-capita stimulus funding for the arts.

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Skip Prichard

OCTOBER 3, 2022

He is an author, speaker, and frequent media guest. Unfortunately, many leaders view purpose as little more than a convenient PR tool. Whether personal or corporate, purpose fuels us in a way that is difficult to describe. Ranjay Gulati is the former head of the Organizational Behavior unit at Harvard Business School.

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Harvard Business Review

FEBRUARY 7, 2011

The tweet generated an immediate backlash from social media observers , marketing professionals and fashion bloggers , making Cole an instant poster boy for social media PR gone horribly wrong. After all, marketers tread back and forth across that line all the time, and it's a win some, lose some game.

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Women on Business

JANUARY 19, 2011

It has given me the ability to buy this computer, my writing tool in sharing my coaching, teaching concepts and to write my book, Blast Off! It’s what the money can do for you that can bring joy. It can give you leverage to capture a life-long dream. It can go to a family in need. Money is often given a negative connotation.

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Harvard Business Review

JULY 27, 2016

I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. The outlook for Apple was bleak — most media wrote the company off as a shadow of its former self. PR played a huge role in this success. These are available free on sites such as Word Count Tools and Readability Score.

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Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Cultivate the local media. Design stems from USE.

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Harvard Business Review

FEBRUARY 8, 2013

We've just seen two spectacular stories of how employee dismissals can go dramatically awry in the era of social media. The very next day, we were treated to a first-person account of a mass HMV layoff, as the company's Online Marketing and Social Media Planner live tweeted her own firing. Why do you get 18?"

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Strategy Driven

JANUARY 7, 2011

Headquartered in Atlanta, Georgia, Everspark Interactive was founded in June 2009 by internationally-known Search Engine Optimization (SEO) expert, Jason Hennessey and 20-year marketing veteran, Chris Watson. Google reports an 80 percent click rate on videos that appear in the search results.

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Harvard Business Review

MAY 29, 2018

The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. But first, what are some examples of how AI can help make marketing more effective? Using AI in Marketing. Insight Center.

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Harvard Business Review

NOVEMBER 14, 2012

It's easy to point to the problems with social media: lost productivity from employees checking Facebook at work, new "personal branding" responsibilities to tend online, and a general deluge of information that's impossible to keep up with. There's less focus on the individual benefits of social media. Now we have the tools to do so.

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Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. They each show how consumer feedback delivered through social media slayed a popular brand. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. As a consultant in PR and social media, I thought I knew.

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Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. I would argue that the same goes for online social media. Though still in its infancy, social media is permanently changing the game for individuals, politicians, corporations, and governments. We've had some epic social media failures.

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