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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform.

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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

In 2005 A.G. Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Brands understand this: 84% of retailers say creating a consistent customer experience across channels is very important.

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The Best Retailers Combine Bricks and Clicks

Harvard Business Review

Retail profits are plummeting. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 But before you dump all of your retail stocks, there are more facts you should consider. percent of retail sales in the first quarter of 2016. Stores are closing. Malls are emptying.

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The Amazon–Whole Foods Deal Means Every Other Retailer’s Three-Year Plan Is Obsolete

Harvard Business Review

When Amazon announced last week that it will acquire Whole Foods Market, a grocery chain with over 450 retail stores and deep industry talent, for $13.7 on the news, increasing its market capitalization by $11 billion. retail sales, or $391 billion of $4.9 retail sales, or $391 billion of $4.9

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Entrepreneur Journeys – A conversation with Sramana Mitra | Rajesh.

Rajesh Setty

It is a collection of in-depth interviews with movers and shakers in the technology world. Her fields of experience span from hard core technology disciplines like semiconductors to sophisticated consumer marketing industries including fashion and education. And for those in all the emerging markets. and Enterprise 3.0,

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The Comcast-Time Warner Merger Is Not a Sign of Strength

Harvard Business Review

The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Cable is just a technology, increasingly one of many, for transmitting information, whether video, voice or data.

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The 3 Essential Jobs That Most Retention Programs Ignore

Harvard Business Review

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. These are jobs in R&D, technology, and other areas vital to a firm’s strategic direction, product development, and process efficiency.