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Scoring Big: The Intricacies of an Athletic Director Search

N2Growth Blog

An athletic director is a strategic leader responsible for managing budgets, developing policies and procedures, and promoting a positive and inclusive athletic culture. An effective athletic director must have strong leadership abilities, overseeing the entire athletic department and guiding its staff and athletes.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

Marketing 109
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. It can’t simply be manufactured through advertising. A challenger strategy. Challenger promises.

Brand 287
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The Best Leadership Books of 2021

Leading Blog

Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Outside of the SEALs, he’s run meetings in the White House Situation Room, negotiated international arms treaties, and developed high-impact corporate strategies.

Books 453
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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The Value Of Corporate Thought Leadership

The Horizons Tracker

While the concept of thought leadership is well established among individuals, it is less so among organizations, which is a gap a recent study from INSEAD attempts to plug. The researchers first gathered data on follower counts and company revenue to evaluate the link between opinion leadership and business success.

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Badvertising: Lessons from the Creative World

Leading Blog

D IRECTED at the folks in advertising, Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising contains lessons for all of us. Naiveté on demand isn’t useful only in the advertising business.