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Championing Diversity and Inclusion at Bank of America

HR Digest

In today’s tight labor market, it is imperative for us to stay focused on effective onboarding, career mobility and supporting our managers. This includes a move back to in-person onboarding events in many of our local markets. Photo: Bank of America This profile was published in the January 2023 issue of The HR Digest.

Banking 78
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Leading by Cause

Lead Change Blog

A recent conversation with a community bank CEO focused on his vision for the company. But every numeric result – product development, marketing, sales, manufacturing, and distribution – reflects human behavior. Logic tells us we can manage cause, but only measure effect.

P&L 220
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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5 Steps to Build a Disruption Proof Business Model

Great Leadership By Dan

Banks, by Paypal, Venmo, and ApplePay. But you need the right culture for this approach, the right metrics (hint, the main KPI isn’t topline revenue) and the right resources. Once you know who they are, you can optimize not just your products, but your whole business—how you market, how you onboard, and how you support these people.

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Keep Your Cost Per Customer Low

Strategy Driven

Acquisition cost is one of the preferred metrics on Google Ads to enhance the value of your ads. In the world of Google AdWords, the metric is used to automatically increase bids in AdWords auctions to maximize chances when a user is likely to convert. Paid marketing doesn’t have to break the bank.

Cost 65
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CMI Highlights – 9 August

Chartered Management Institute

According to CMI’s recent research in collaboration with the Social Market Foundation , more than one in four NHS managers said senior leadership in their healthcare organisations was “ineffective”. At CMI, we disagree: we believe that better equipped managers means better performing public services. Is our skills gap increasing inflation?

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When Good Employees Do Bad: Six Surprising Behaviors that May Precede a Scandal

Leading Blog

At Johnson & Johnson, the understood directive to get product to market on tough deadlines created a culture of "Don't ask too many questions" and resulted in a series of dangerous drug recalls that badly sullied the company's reputation. But a good intention can go bad when financial performance becomes the only metric that matters.

Budgeting 285