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Master your Metrics

Lead Change Blog

Mastering your metrics means knowing which measures best reflect the root cause of results. In a sense, traditional financial performance metrics like profit margin are blunt instruments when it comes to answering “why” questions. Changes in customer engagement or satisfaction metrics. Shrinking share of market.

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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

ROI is one of the most important metrics of a commercial campaign. And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. For this reason, today we want to focus on how to use marketing automation to calculate ROI.

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. The biggest evidence of it is the latest metrics. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%.

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Workplace Gossip | N2Growth Blog

N2Growth Blog

In fact, gossip seriously undermines each one of the aforementioned success metrics by propagating inaccurate information. Share and Enjoy: View Comments [link] Tweets that mention Workplace Gossip | N2Growth Blog — Topsy.com [.] Copyright/Legal Privacy Resources Sitemap N2Growth Blog © Copyright 2010 N2Growth.

Blog 419
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Marketing Metrics: A book review by Bob Morris

First Friday Book Synopsis

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

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Bonus or No Bonus? | N2Growth Blog

N2Growth Blog

They must be relevant, meaningful, in alignment with cultural values, and tied to the right set of metrics. As an example, the marketing assistant who receives a comparatively small bonus when contrasted to that of a sales person feels that his/her contribution is minimized and feels treated unfairly.

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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

In today’s post I’ll take a look at timing as key success metric… As the verse from the old Kenny Rogers song goes “you have to know when to hold em and know when to fold em.&# Those who currently lead are aware that our times and this market demands flexibility and quick decision making.

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