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Managing Talent in a Passion Driven Job Market

Strategy Driven

The question then becomes, as a business owner, leader or HR manager, what should you do about it? I would contend that the best investment you can make is in talent management. That manifests itself in how we recruit, manage, appraise and develop talent. the employer-employee contract of loyalty is gone), fluid (e.g.

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Building Trust Develops Team Cohesiveness

Strategy Driven

LDRSHIP is an acronym for the seven core values of the U.S. Army: Loyalty, Duty, Respect, Selfless service, Honor, Integrity, and Personal courage. These values were foundational to many of my business decisions. Developing this trust starts with loyalty. This loyalty I describe is behavioral. Did it empower you?

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The old way or the new way? It’s really not a choice anymore.

Strategy Driven

Earn customer loyalty. Loyalty is earned slowly over time. Loyalty is gained with quality of product, ease of doing business, availability of people, online alternatives to both purchasing and service, speed of response, and value received. If they do both, that’s loyalty. Book value is not guaranteed.

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Serve Memorably

Strategy Driven

The FIRST thing to cut is executive pay, then management pay, then eliminate middle management as needed. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Books typically valued from $14.95 – $29.95 Book value is not guaranteed. What actions are you willing to take?

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Are your sales historical or hysterical?

Strategy Driven

Talk about the issues they value the most – loyalty, productivity, morale, and profit. Both are valuable, but your customer’s input from their perspective can teach you how to achieve and maintain loyalty. KEY TO IMPLEMENTATION: Re-construct your sales presentation around customer’s responses and perceived values.

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Moving on from ROI to ROE, a Return on Empathy

Strategy Driven

Compare that to the familiar “We value your call” response. Consumers treat brands like relationships — they reward friends with their loyalty and lash out when wronged. When companies maintain trust and cultivate positive relationships with customers they are rewarded with loyalty. Book value is not guaranteed.

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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Name and address information required.