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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. appeared first on CEOWORLD magazine. Copyright CEOWORLD magazine 2023.

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How Leaders Still Fail the Racism Sexism Test

Modern Servant Leader

How Leaders Still Fail the Racism Sexism Test How Jann Wenner, The Hachette Book Group, and Little, Brown and Company Dropped the Ball on Diversity What Happened Jann S. Wenner, founder of Rolling Stone Magazine wrote a book of interviews from his 50 years leading the magazine. ” 50 Years? ” 50 Years?

Diversity 160
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Leading Beyond Ego – Interview with David Meltzer

Let's Grow Leaders

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. Check out David’s latest book: Be ready to take notes and enjoy this interview with David Meltzer.

Sports 298
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Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. Specifically, it gives them one more option of how to receive your marketing messages.

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Free Ebook Why Bloggers Need Twitter StopSucking

Persuasive Powerhouse

Twitter bird icon courtesy of Smashing Magazine. I sure used to think so.

eBook 100
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing?

Marketing 162
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Hyperautomation is Already Here, Bringing with it Hyperdisruption

CEO Insider

That’s because the strategic orchestration of technologies described in this book—conversational AI, hyperautomation, and intelligent automation—will do a lot more […]. The post Hyperautomation is Already Here, Bringing with it Hyperdisruption appeared first on CEOWORLD magazine. Copyright The CEOWORLD magazine Limited 2021.

Magazine 118