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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Culture, Fit, and Employee Motivation Strategies

Let's Grow Leaders

By addressing these questions and creating a culture that aligns with employees’ values and goals, organizations can improve employee motivation and productivity. Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions.

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Creative Ways to Market Your Business

Strategy Driven

Marketing your business to a wide variety of audiences and maximizing the number of people you will be reaching is undoubtedly one way of promoting success. However, as a business owner, you probably understand that the market is saturated with the traditional methods of branding and marketing a business. Social Media.

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How Food Marketing Will Change Post-Pandemic

Strategy Driven

It’s quite amazing when you think about it, that a pandemic has changed the way we see business and products as customers and clients. To this end, we must rediscover our passion for marketing , as business owners. If our product is targeted to older people, such as older people using our product and smiling.

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Right Leadership, Right Model

Great Leadership By Dan

A pendulum tends to swing too far at first, and pretty soon we were in the second Wild, Wild West. We give each business unit as many resources – tech support, product management, marketing – as we can to enable them to operate as autonomously as possible. But there’s always tinkering to be done.

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Embrace Wild Thinking to Grow Your Business

Skip Prichard

I spoke with Nick about their research and their book, WILD THINKING: 25 Unconventional Ideas To Grow Your Brand and Your Business. What is wild thinking? Wild thinking is what happens when you pose 25 thought-provoking questions to 25 intelligent, creative leaders in organizations as diverse as Google, Gap, Time Out and Twinings.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.