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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. Online and Outage Work Management.

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What They Didn’t Teach You at Business School about Negotiation

Great Leadership By Dan

Prominent examples of Inventive Negotiation come from industry – Boeing/Mitsubishi, GM/Toyota, Apple/Hon Hai, Philips, and Ford. The creative teams he developed laid the foundations for today’s music, movie, and telecommunications industries. All have imitated General Electric’s founder. Thomas Edison wasn’t just an inventor.

P&L 252
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Scott C. Whitaker on completing successful cross-border mergers and acquisitions: An interview by Bob Morris

First Friday Book Synopsis

Industry experience includes healthcare, financial services, telecommunications, gaming, hospitality, chemicals, oil & gas, industrial manufacturing, retail and consumer durables. Scott has worked internationally in Canada, China, Europe, and Africa on… Read More Scott C.

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7 Outsourcing Trends You Should Keep an Eye on in 2020

Strategy Driven

You must also look at the latest outsourcing trends that will shape the industry this year. The Outsourcing Industry: A Brief Overview. Before we discuss the latest outsourcing trends, let us first get a glimpse of the outsourcing industry today. This helped the industry nearly double its growth over the past two decades.

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It’s Time for Your Company to Switch to VoIP

Strategy Driven

Due to its simple and convenient features, many businesses in different industries have successfully adopted this technology. Telecommunications scams have been increasing in numbers over the years, costing businesses over $32.7 Marketing teams can also benefit from phone call analysis. Increased Data Security. billion annually.

Company 73
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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

Headquartered in Lawrence, Pennsylvania, Black Box Network Services has the largest footprint in the industry, with 194 offices serving 141 countries. With more than 4500 Team Members worldwide, we serve more than 175,000 clients in every major industry sector. Marketing might need greater bandwidth for YouTube campaigns, for example.