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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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3 Startup Financing Myths You Should Avoid

Leading Blog

To do that, you have to show how your market is big enough (a multi-billion dollar market) to support that kind of valuation. Like Mark Zuckerberg, who built a site only for college students, we are looking for a small, protected market that you as an entrepreneur, can dominate. Why does it need to be a small market?

Finance 366
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The New Normal for Employee Raises: What to Expect in 2024

HR Digest

In 2023, the labor market was a wild rollercoaster ride for both employers and employees. The labor market was cooling down, and the winds of change were blowing in a different direction. It seems that even with the desire to scale back, employers are still at the mercy of the labor market and its skills shortages.

Survey 98
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What’s Not Working in Content Marketing and How to Avoid It

Women on Business

Guest post by writer and online marketer Monica Crowe (learn more about Monica at the end of this post). Over marketing, otherwise known as hype, is high on the list of those fatal flaws. Don’t confuse marketing with hype. Marketing is using a well crafted, refined message, while hype is excessive and exaggerated.

Content 176
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Candidate Management During a Crisis

N2Growth Blog

This means thinking carefully about the frequency of communication, modalities, engagement, proper updates, explanations, subtle selling, trust-building, company information sharing, organizational changes, evolution or expected evolution of the role, and changes in compensation structure, to name several.

Crisis 204
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Joseph McCormack, author of BRIEF: An Interview by Bob Morris

First Friday Book Synopsis

In an age of shrinking attention spans, non-stop interruptions, and a flood of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized […].

Godin 80