The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion. Why did this happen? Insight Center. MORE >>

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Over 50% of software companies use remarketing, but less than 10% of other companies do; follow the lead of those software companies. MORE >>

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link]. MORE >>

Just because you port or transition your product (software, hardware, etc.) to a model that is new/up-and-coming/exciting/proven/<fill in the blank>/ you have no guarantee it will succeed; technology is not enough to make a mediocre idea succeed. Software-as-a-Service (SaaS) is now a proven way of providing software to companies. MORE >>

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that - in turn — make your iPhone camera easier to use than your old digital camera. But who wants to stand up for old technology? MORE >>