Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. You just finished reading Branding vs. Marketing ! MORE >>

As product managers you have a significant responsibility for the success of your company. Start by focusing on three simple, yet powerful, keys to success: Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. MORE >>

Read Dan Olson’s guest post over at About.com to learn the six steps of the Lean Start-up Process, a way to improve the development and commercialization of new products using Lean principles. Dan Olsen Lean marketing product development start-up MORE >>

Again, I missed the memo but the reason I bring this up is that we may be approaching a real tightness in the labor markets and finding ways to retain our employees will be critical to our future success. So I would encourage all managers to find a way to stop doing at least 5% of what’s currently being done to enhance productivity. MORE >>

Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader. Experience sells.”* ”* So how does a company shift accordingly? MORE >>